Melike Isik Bozkurt

- Supporting website localization for target markets - Detailed product and market research for target keyword strategy - Setting up initial Google Ads campaigns

- Creating campaign strategies for new products - Designing and implementing strategies for seasonal trends - Managing and optimizing targeted ad campaigns - Extending the keywords for higher reach and conversion rate - Monitoring and reporting target campaign metrics - Daily monitoring of campaigns for compliance - Worked on Google, Meta, and Yandex platforms

Managed content marketing activities which target Premium customer segment of HSBC. Maintained relations with creative agency to get materials requested within the timeline. This activities are including Twitter profile, HSBC website and campaign landing channels such as e-mails. Along with these activities, supported campaign management activities which target Premium customer segment.

Managed the shift to the new ERP system for the department by creating the educational documents for all team to get onboarded easily. Helped purchasing processes to understand the mechanics and optimized them by structuring it.

Worked with strategic planning team to guide and shape the upcoming projects for brands. Made national and international researches for brands to help them compete with their rivals, and plan their strategy by a good market understanding.

Worked for brands to create content for their websites, and social media accounts. Had some social media accounts to manages, and handled them by generating scheduled content for the targeted audience on social media networks.