Mercè Miras

Hold different positions and responsibilities within the Global Marketing & Communications Department. - Events - Campaigns - Strategic Initiatives - Indirect Marketing Channel Responsible supporting all EMEA and ASPAC Partners

upport the Europe and Africa Region of 80 plants in 20 different countries in the areas of marketing and communications: Branding, Internal and External Communications, Events, Community Service, Protocol, and Facilities Corporate Image. Global Social Media Lead for 6 months implementing the strategy, process and protocols.

Customer experience analytics for a portfolio of clients from North and South America markets. Understanding the clients’ business and industry, analyzed data results from the clients’ customers experience responses, finding important and valuable data points to present actionable insights and recommendations to VP level client management to help prioritize future projects and investments for better customer experience in their webs, apps, stores and call centers.

As the first ever marketing coordinator in the department I was brought aboard to successfully implement the marketing’s strategy, team, processes, materials and cross-functional and vendor relationships to increase occupancy in the university housing. Increase 5% during both years of my tenure. Formed, trained and supervised the marketing team with 2 graphic designer and 10 Social Media student workers.

In this complex and exciting role, I learned many important skills that shape me to be the professional I am today and gain great knowledge in Trade Marketing, Business Intelligence, and Category Management. I was privileged to work with great professionals from who I learned about Market Research, Category Management, Project Management, Negotiate with vendors, Private Label, Retailers, Branding, and Sales Support to name a few.