Markus Slivovsky

MANAGEMENT CONSULTING: • Business consulting, management support and process optimisation for digital transformation projects in marketing and sales. • Cross-industry focus on business model design, digital marketing, and customer activation/experience strategies. • Agile management of a global transformation programme in the automotive industry based on Salesforce Cloud solutions: Orchestrate and implement a universal CRM template to support end-to-end lead and customer complaint management processes.

MANAGEMENT CONSULTING • Business consulting and implementation of large-scale IT transformation projects for brands and manufacturers across different industries. • Focus on digital business transformation, digital marketing, customer experience management and go-to-market strategies. • Creation and implementation of consulting concepts to increase business value and efficiency. • Coordination of market, competitors‘ and trend analyses. • Qualtrics Certified CX Expert (Customer Experience).

MARKETING & MARKETING PROCESS CONSULTING • Consulting and realisation of marketing IT projects for brands, media companies and manufacturers. • Focus on customer experience management projects covering content and campaign management, conversation optimisation, user journey mapping, analytics as well as targeting. • Strategy, development and implementation of sales and consulting concepts. • Strategy and coordination of integrated marketing activities. • Market, competitors‘ and trend analyses.

MARKETING & MARKETING PROCESS CONSULTING • Strategy, development and implementation of sales and consulting concepts for the business unit "Marketing Solutions". • Consulting and realisation of marketing IT projects: Process analysis, concept, rollout, workshops, trainings and change management. • Customer experience management: Strategy and coordination of integrated marketing activities across traditional and digital channels. • Market, competitors‘ and trend analyses.

MARKETING, COMMUNICATION & PR • Strategic management and implementation of communication strategies and concepts for Europe; public relations • Brand and idea management, market and competitors’ analyses • Marketing/sales support and consulting for partner companies • Project management, controlling and budgeting

PRODUCT MARKETING, MARCOM & PR • Strategy management and implementation of global communication strategies and concepts; corporate identity and public relations. • Brand management, integrated marketing communications for print, web, film and social media; marketing mix management; SEM (SEO/SEA). • Sales consulting and international product workshops for both internal teams and the global resellers network. • Project management, budgeting and controlling. • Coaching of team members.

PRODUCT MARKETING & MARCOM • Definition of strategies, creation and global implementation of marketing concepts for software and services, brand management. • Marketing communications: Coordination and conceptualisation of messages and media for print, web, film and social media channels. • Project and idea management, market and competitors’ analyses. • Coordination of technology projects with companies and tertiary institutions in terms of strategy, marketing and sales.

EVENT MARKETING & UNIVERSITY RELATIONS • Event organisation and logistics, communications, product management. • Conceptualisation and rollout of a partner programme for tertiary institutions and research institutes. • Public relations, translations.

EVENT MARKETING • Event organisation and logistics, communications, project management. • Public relations, translations.

PROJECTS FOR MARKETING & SALES • Supplier ratings, databank administration and rollout of a uniform billing system for sales. • Sales promotion, direct mailing campaigns.

Marketing, Intercultural Management (management interculturel), Human Resources (gestion des ressources humaines)

International Management and Marketing