Merete Sandager

•Development of a Branding Denmark marketing toolbox for companies seeking to attract international talent •Development and implementation of international marketing campaigns to attract highly skilled specialist to Denmark within Cleantech, IT and Life science •Plan events and activities highlighting Denmark •Establish partnerships on a regional and national level within business and academia •Development of news, press releases and other relevant communications in various marketing channels

KAM for national Employer Branding partners in Asia, South America, and Southern Europe. Responsible for customized research on recruitment target groups. Creating global best practices for Employer Branding. Development and support of Employer Branding plans. PM of global case competition - Winnovation. Continuous support of Ambassador Network. Development an international university database. Management of EVP survey. Responsible for branding of the Graduate Program. Updating Vestas’ Case Collection.

Interim Director during maternity cover. Development and roll out of Employer Value Propositions (EVP). Following up on strategy and implementation of global Employer Branding activities. Continuing responsibilities within planning, marketing materials, analytics including research, processes, communication and effect measurement including ROI analysis.

-Overall responsibility for budgets, preparation and planning of business reports in Danish leading newspapers (Børsen, Berlingske, Jyllandsposten) -Project management from idea to end product -Collaboration on many levels – business leaders, experts, journalists, media agencies, graphic designers, etc. -Development and implementation of customer satisfaction survey -Responsibility of the Danish website www.mediaplanet.dk -HR responsibility – recruitment and interviews

Corporate Social Responsibility, International Business, Market Research, Developing countries, Public Private Partnerships, Marketing, Cultural communication