Micaela Torres

Freiberuflich, Freelance Marketing & Creative Strategist, Micaela Torres
Abschluss: Master of Science, Universität Mannheim
München, Deutschland

Fähigkeiten und Kenntnisse

Marketing Strategy
Social Media
Brand Development
Storytelling
Analytisches Denken
Konsumgütermarketing
Erfahrungen in Mode- und Luxusgüterbranche
Branding
Auslandserfahrung
Kreativität
Innovation Management
Teamfähigkeit
Engagement
Design Thinking
FMCG
Vermarktung
Interim Management
Teamführung

Werdegang

Berufserfahrung von Micaela Torres

  • Bis heute 1 Jahr und 7 Monate, seit Jan. 2024

    Freelance Marketing & Creative Strategist

    Micaela Torres

  • 3 Jahre und 2 Monate, Mai 2020 - Juni 2023

    Head of Creative Strategy & Concepts

    Westwing Home & Living GmbH
  • 7 Monate, Okt. 2022 - Apr. 2023

    Head of Editorial Content (Interim)

    Westwing Group GmbH
  • 6 Monate, Dez. 2019 - Mai 2020

    Art Director (Interim)

    Westwing Home & Living GmbH
  • 1 Jahr und 1 Monat, Dez. 2018 - Dez. 2019

    Team Lead Video Marketing & Production

    Westwing Home & Living GmbH
  • 8 Monate, Apr. 2018 - Nov. 2018

    Team Lead Paid Social Media Strategy & Production

    Westwing Home & Living GmbH

    • Development of paid social media strategies to drive leads, conversion and brand awareness on Facebook, Instagram and Snapchat • Conceptual development, creation, production, coordination and optimization of ad content • Company-wide support with special video topics (e.g. IGTV, Westwing Private Label, company video) • Two direct reports

  • 1 Jahr und 7 Monate, Sep. 2016 - März 2018

    Stories Editor & Director

    Westwing Home & Living GmbH

    • Responsible for the @westwingde Instagram Stories & @westwingsnaps Snapchat channels • Development and operational execution of the social media strategy for these channels • Planning of the content calendar • Development, creation, production, editing and coordination of highly engaging content for vertical video • Close cooperation with influencer marketing department to ensure the best inclusion of influencers within Stories: concept development, briefing, editing of content, generation of traffic

  • 7 Monate, Feb. 2016 - Aug. 2016

    International Marketing Manager

    Bench International GmbH

    • Responsibility for the wholesale marketing budget of the international markets • Planning of shop-in-shop areas for international key accounts + same responsibilities as in the Junior International Marketing Manager position

  • 6 Monate, Aug. 2015 - Jan. 2016

    Junior International Marketing Manager

    Bench International GmbH

    • Development of marketing concepts for Wholesale and Retail • Implementation of all marketing activities for the markets outside of Germany and the UK • Controlling of international licensees (Shoes, Bodywear, Fragrances) • Supporting the purchase of licensed products for E-Commerce and Retail • Development of POS and sale-in materials as well as supplier management • Organization of international events and trade shows • Conducting market analysis and customer studies

  • 1 Jahr und 4 Monate, Sep. 2013 - Dez. 2014

    Studentische Hilfskraft am Lehrstuhl für Marketing & Innovation

    Universität Mannheim

    • Literature research, preparation of academic papers and presentations • Administrative tasks • Transcription of English expert interviews

  • 9 Monate, Apr. 2013 - Dez. 2013

    Werkstudentin Design Thinking

    SAP AG, Walldorf

    • Design Thinking (innovation and creativity method) • Organization and participation in Design Thinking projects and workshops, including a DAX 30 company workshop • Implementation of a Microsite in close cooperation with a global digital agency

  • 4 Monate, März 2012 - Juni 2012

    Brand Development BOSS Orange

    HUGO BOSS AG, Metzingen

    • Analysis and interpretation of product- and customer-related sales data and recommendation of action plans regarding the collection set-up • Analysis of the strategic positioning of the brand BOSS Orange and participation in a company-wide pricing project • Support of departmental heads to set up documents that constitues the long-term character and identity of the brand - BOSS Orange Brand Guidelines

  • 4 Monate, Nov. 2011 - Feb. 2012

    Werkstudentin Vertriebscontrolling

    HUGO BOSS AG, Metzingen

    Data collection and development of statistics including the evaluation of advertising efforts

  • 3 Monate, Aug. 2011 - Okt. 2011

    Vertriebsmarketing

    HUGO BOSS AG, Metzingen

    • Planning and execution of brand-transcending training events • Supervision of different means of communication concerning the compliance with corporate identity

  • 3 Monate, Jan. 2011 - März 2011

    Trade Marketing for Schwarzkopf Professional

    Henkel Argentina S.A., Buenos Aires

    • Points of sale administration and development • Conceptual design of sales- and marketing-material • Administrative tasks

Ausbildung von Micaela Torres

  • 5 Monate, Jan. 2014 - Mai 2014

    Master of Business Administration

    Hong Kong Polytechnic University

  • 2 Jahre und 10 Monate, Sep. 2012 - Juni 2015

    Mannheim Master in Management

    Universität Mannheim

    Marketing, Management

  • 5 Monate, Aug. 2010 - Dez. 2010

    International Business Administration

    California State University, Fullerton (USA)

  • 3 Jahre und 5 Monate, Okt. 2008 - Feb. 2012

    International Business Administration

    Eberhard Karls Universität Tübingen

    International Business, Marketing

Sprachen

  • Deutsch

    Muttersprache

  • Spanisch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Fließend

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