Micaela Torres

• Development of paid social media strategies to drive leads, conversion and brand awareness on Facebook, Instagram and Snapchat • Conceptual development, creation, production, coordination and optimization of ad content • Company-wide support with special video topics (e.g. IGTV, Westwing Private Label, company video) • Two direct reports

• Responsible for the @westwingde Instagram Stories & @westwingsnaps Snapchat channels • Development and operational execution of the social media strategy for these channels • Planning of the content calendar • Development, creation, production, editing and coordination of highly engaging content for vertical video • Close cooperation with influencer marketing department to ensure the best inclusion of influencers within Stories: concept development, briefing, editing of content, generation of traffic

• Responsibility for the wholesale marketing budget of the international markets • Planning of shop-in-shop areas for international key accounts + same responsibilities as in the Junior International Marketing Manager position

• Development of marketing concepts for Wholesale and Retail • Implementation of all marketing activities for the markets outside of Germany and the UK • Controlling of international licensees (Shoes, Bodywear, Fragrances) • Supporting the purchase of licensed products for E-Commerce and Retail • Development of POS and sale-in materials as well as supplier management • Organization of international events and trade shows • Conducting market analysis and customer studies

• Literature research, preparation of academic papers and presentations • Administrative tasks • Transcription of English expert interviews

• Design Thinking (innovation and creativity method) • Organization and participation in Design Thinking projects and workshops, including a DAX 30 company workshop • Implementation of a Microsite in close cooperation with a global digital agency

• Analysis and interpretation of product- and customer-related sales data and recommendation of action plans regarding the collection set-up • Analysis of the strategic positioning of the brand BOSS Orange and participation in a company-wide pricing project • Support of departmental heads to set up documents that constitues the long-term character and identity of the brand - BOSS Orange Brand Guidelines

Data collection and development of statistics including the evaluation of advertising efforts

• Planning and execution of brand-transcending training events • Supervision of different means of communication concerning the compliance with corporate identity

• Points of sale administration and development • Conceptual design of sales- and marketing-material • Administrative tasks

Marketing, Management

International Business, Marketing