
Micaela Torres
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Micaela Torres
- Bis heute 1 Jahr und 7 Monate, seit Jan. 2024
Freelance Marketing & Creative Strategist
Micaela Torres
- 3 Jahre und 2 Monate, Mai 2020 - Juni 2023Westwing Home & Living GmbH
Head of Creative Strategy & Concepts
- 1 Jahr und 1 Monat, Dez. 2018 - Dez. 2019Westwing Home & Living GmbH
Team Lead Video Marketing & Production
- 8 Monate, Apr. 2018 - Nov. 2018Westwing Home & Living GmbH
Team Lead Paid Social Media Strategy & Production
• Development of paid social media strategies to drive leads, conversion and brand awareness on Facebook, Instagram and Snapchat • Conceptual development, creation, production, coordination and optimization of ad content • Company-wide support with special video topics (e.g. IGTV, Westwing Private Label, company video) • Two direct reports
• Responsible for the @westwingde Instagram Stories & @westwingsnaps Snapchat channels • Development and operational execution of the social media strategy for these channels • Planning of the content calendar • Development, creation, production, editing and coordination of highly engaging content for vertical video • Close cooperation with influencer marketing department to ensure the best inclusion of influencers within Stories: concept development, briefing, editing of content, generation of traffic
• Responsibility for the wholesale marketing budget of the international markets • Planning of shop-in-shop areas for international key accounts + same responsibilities as in the Junior International Marketing Manager position
• Development of marketing concepts for Wholesale and Retail • Implementation of all marketing activities for the markets outside of Germany and the UK • Controlling of international licensees (Shoes, Bodywear, Fragrances) • Supporting the purchase of licensed products for E-Commerce and Retail • Development of POS and sale-in materials as well as supplier management • Organization of international events and trade shows • Conducting market analysis and customer studies
- 1 Jahr und 4 Monate, Sep. 2013 - Dez. 2014
Studentische Hilfskraft am Lehrstuhl für Marketing & Innovation
Universität Mannheim
• Literature research, preparation of academic papers and presentations • Administrative tasks • Transcription of English expert interviews
- 9 Monate, Apr. 2013 - Dez. 2013
Werkstudentin Design Thinking
SAP AG, Walldorf
• Design Thinking (innovation and creativity method) • Organization and participation in Design Thinking projects and workshops, including a DAX 30 company workshop • Implementation of a Microsite in close cooperation with a global digital agency
- 4 Monate, März 2012 - Juni 2012
Brand Development BOSS Orange
HUGO BOSS AG, Metzingen
• Analysis and interpretation of product- and customer-related sales data and recommendation of action plans regarding the collection set-up • Analysis of the strategic positioning of the brand BOSS Orange and participation in a company-wide pricing project • Support of departmental heads to set up documents that constitues the long-term character and identity of the brand - BOSS Orange Brand Guidelines
- 4 Monate, Nov. 2011 - Feb. 2012
Werkstudentin Vertriebscontrolling
HUGO BOSS AG, Metzingen
Data collection and development of statistics including the evaluation of advertising efforts
- 3 Monate, Aug. 2011 - Okt. 2011
Vertriebsmarketing
HUGO BOSS AG, Metzingen
• Planning and execution of brand-transcending training events • Supervision of different means of communication concerning the compliance with corporate identity
- 3 Monate, Jan. 2011 - März 2011
Trade Marketing for Schwarzkopf Professional
Henkel Argentina S.A., Buenos Aires
• Points of sale administration and development • Conceptual design of sales- and marketing-material • Administrative tasks
Ausbildung von Micaela Torres
- 5 Monate, Jan. 2014 - Mai 2014
Master of Business Administration
Hong Kong Polytechnic University
- 2 Jahre und 10 Monate, Sep. 2012 - Juni 2015
Mannheim Master in Management
Universität Mannheim
Marketing, Management
- 5 Monate, Aug. 2010 - Dez. 2010
International Business Administration
California State University, Fullerton (USA)
- 3 Jahre und 5 Monate, Okt. 2008 - Feb. 2012
International Business Administration
Eberhard Karls Universität Tübingen
International Business, Marketing
Sprachen
Deutsch
Muttersprache
Spanisch
Muttersprache
Englisch
Fließend
Französisch
Fließend
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