Michael Johnson

Oversee all aspects of software product development and marketing from inception through commercial release. Responsible for developing the user interface design and workflow for all web-based software products.

Freelance graphic design, web development and Internet marketing.

Manage the functional, technical and creative aspects of BlueTie's marketing and e-commerce website using XHTML/CSS/DOM, Flash, JavaScript, and W3C Web Standards. Responsible for the design and production of all customer-facing marketing collateral. Planning and executing Web-based B2B marketing campaigns via email marketing, opt-in newsletters, pay-per-click, etc., and measuring metrics and analytics to influence positive ROI.

Provided Web design, application development, and Internet marketing services for a diverse client base. Responsible for Internet marketing strategies for IS’s clients, including: competitive analysis, organic search engine optimization, website re-design and re-architecture, link-building, rank trends analysis, and website analytics analysis. Responsible for all pay-per-click campaign set-ups & maintenance, landing page creation & optimization, ROI/conversion rate improvement.

Oversee user interface/product re-design for BlueTie's next-generation of Web-based SAAS business applications. Develop conceptual materials including product mockups, prototypes, and proof-of-concept content for the purpose of enhancing application functionality and optimizing user experience. Define and implement web and application design parameters, style guides and visual standards. Provide all written, visual, and architectural communication, overall design parameters, & visual standards.