Michelle Larenz

Established European headquarters for this leading American military commodities distributor. Represented global brands including Whirlpool, GE, Ingram Micro and HON. Added European vendors to multiple GSA contracts. Coordinated logistics, design and installation efforts. Managed sales effort in northern Europe and the Middle East, including extensive travel to US military bases throughout the territory. Conducted international sales presentations and educational seminars for customers.

Created sales and marketing programs to expand into previously unsolicited target markets: furniture manufacturers, health care facilities, leisure companies, and government agencies. Educated sales force, designers and specifiers about new innovative textile products. Assisted in designing new industry specific fabric collections. Developed custom fabric programs for 17 companies, (Marriott, MTS, Thomasville, Capitol Supply, etc.), to serve each clients individual needs.

Implemented a fully integrated global marketing communications program, including database design and brochure format for this prestigious retail design firm. Presented market research for principals in the U.S., Asia, and South American offices. Conducted educational seminars.

Import / Export Buying Merchandising