Mike alias delmare

Brand strategy, UX-optimized e-commerce & luxury market positioning. For LuxSale: built intuitive shopping experience, crafted high-end IG campaigns (targeting 35-65yo couples) through minimalist aspirational storytelling. Launched Cyber Monday landing pages with conversion-focused CTAs. Consistent luxury tone/voice, analytics-driven.

Developed Facebook/Instagram strategies for Petrone Group, targeting health-conscious urban consumers. Created high-converting landing pages & persuasive copy, blending wellness/luxury themes. Balanced 80% static posts with 20% Reels to showcase "Smart" product innovation. Implemented A/B testing, data-driven decisions, and emotional branding—boosting engagement through tailored audience analysis and trend research.

Achieved 357.14% ROAS (€1/day budget) & 252 ad clicks in 5 days (CPLC: €0.02). In <2 months: +356% reach | +166% follows 915%↑ minutes viewed | 8 dogs adopted Executed: Meta ads + psychographic targeting Full FB rebrand + content diversification (Reels/Stories) Data-driven storytelling + A/B tests Community management + KPI tracking

Managed Google Ads campaigns & SEO for high-end street food brand. Developed strategic keywords, audience targeting, and performance analytics. Created persuasive copy, menus, and merch designs using color psychology. Designed local outreach posters and experiential marketing campaigns. Built brand vision through market research and engagement-driven content.

Secured 6 paintings (€72.4K value) to 1M+ total visitors art events, including Chongqing (2023) and Beijing’s new Contemporary Art Museum. Led 9-person team in: Social strategy + content (photo/video) Market research + stakeholder negotiations Art curation + gallery placements Pricing models + logistics

Team of 7 leader, app to fight local food waste development; strategic vision, market research for trends and customers’ needs, product roadmap and features implementation; UX research, analysis, surveys, focus groups, interviews, data collection and visualization, tables, affinity diagrams, charts, wireframes.

Art sale platforms management (Artprice, Saatchi Art); Facebook pages, Instagram, LinkedIn, and Twitter profiles management; realization and execution of many different projects in the art industry, leading artists with whom I collaborated to win many awards (critics, jury, curators) in different cities in Italy, but also in Paris and New York.

Sold 2 paintings on a 15K+ visitors art exhibition (April 2017). Led 7-person team in: Social media + art catalog design Stakeholder/curator management Pricing strategies + remote photoshoots Event promotion + team coordination