Milena Babbo

Pricing and Commercial Strategy for the Marketing Department Responsibilities: Analysis and control of industry competitors, price positioning, definition of new pricing strategy, definition of commercial policies, definition of commercial agreements with other Partners.

Marketing Department Brand and Product Management for Eurostar & Low Cost products. Responsibilities: Launch, development and control of the following products: “tBiz”, “TrenOk” and “ES*Link”. Responsibilities for what concerns product positioning, communication, definition of services to the final customer, performances control, co-marketing activities.

Different roles an responsabilities for sevelral clients, mostly consernnig marketing, product management and communication

Within the HR and Organization Department: project management of the corporate reorganization process; definition of the new organisational model, according to business plan 2004-2007; definition of the new structure and of the respective competences, responsibilities and activities; presentation and sharing of the new organisation with corporate Top Management;

Hospital and university structure. Responsibility: definition of the new strategic positioning on the market, development of the new institutional image and of the new communication materials, support and coordination of press agency for external communication, planning and realization of “Campus Card

support in organising and developing promotional events, realisation of communication materials, support in co-mktg activities, management and coordination of the Facility Management company

First WISP in Italy. Product development for what concerns mktg aspects, realisation of communication materials (ATL and BTL for Airports, Hotels and events), external call centre coordination, control and upgrade of the institutional web site, training of Starhotels personnel in order to help customers to use the service in their structure, contact with all the main italian Airports for definition of internal hotspost and promotion strategy of the service.