Mirko Bruenning

CMO Home Division (Thermomix & Kobold) Vorwerk International

- Global P&L responsibility for breakfast (coffee/espresso maker, kettle, toaster) and grill categories with focus on Europe and Asia - > 20 direct and indirect associates => 100 M EUR business with profitability turnaround in 2 years from -2% => +5% Ebit

- P&L responsibility for Consumer Products (CP) Sales & Marketing operations - Business builder in 8 subsidiaries/ 3 distributor markets, restructured local entities on 3 pillars (Sell-In, Sell-Out, Cat. Mgt.) - > 20 direct/indirect associates => Definition of digital com strategy defined => Revenue growth 9M => 30M EUR => market shares: Australia +8%-points (floor care), Singapore & Thailand +5%-pts (floor care); +10%-pts (food) => Successful transition of loss-making Korea business

- P&L responsibility for all Consumer Products sales and marketing operations in EMEA (Eastern Europe, Middle East and Africa) und Asia Pacific - 18 subsidiaries incl. key markets Russia, Poland, Greece and 3 main distributor markets incl. Iran and Saudi Arabia - > 30 direct and indirect associates => Net revenue growth from 158M to 240M EUR => EBIT increase from 20M to 31M EUR

- Responsible for all product and marketing related operations in Southern African region - Project leader Sales Force Management and Sales Analysis => Subsidiary Net revenue growth from 30 M => 50M EUR => Launch of new product ranges from outside Europe to improve profitability from 2% => 7%

Project lead to launch Division Consumer Products in the US, Regional Business Development Consumer Products in Turkey and Greece

E-Commerce