Mitthu Ghosh

• Digital budget forecasting & run campaigns on various digital platforms like Google, Facebook & LinkedIn, Taboola, Time Natives etc. • Campaign planning & execution, Account Management, Account Analysis, Weekly & Monthly performance Analysis. • Take care of coding placement and handling GTM account. • Generating Google analytics reports • Using Google data studio for generating performance reports on various projects • Keyword research, ad copy optimization & competitor analysis. • Account optimization an

Working as an SEM (PPC, Paid Search) Manager in a close knit PPC team and tasked with handling of high-profile paid search campaigns. • Manage search & Display Campaigns on real time basis across multiple search engines (Google, Bing etc.), Research, Reporting & Forecasting. • Perform research work & analysis related to competitors, price, keyword, new products or new business development. • Perform Ad copy testing which includes text, banner and Image on search & display networks. • Day-to-day liaison wit

• Campaign Management - Result-oriented, hands-on management of online advertising campaigns such as Google AdWords campaign (search, GDN & remarketing), Bing, facebook etc. • Keyword Research -Identifying relevant keywords for bidding, and consistently updating the keywords list, including negative keywords. • Campaign Reporting - Analyzing & reporting past/current SEM performance & using the same to drive advertising efficiencies and ROI improvement. • Campaign Structuring - Conceptualizing campaigns &

• Managing PPC Campaigns on Google Adwords, MSN AdCenter, & Yahoo Marketing. • Maximizing client acquisition, sales, lead generation, sign-ups, etc. • Minimizing overall costs, CPC, and campaign inefficiencies • Conduct keyword research, PPC budget forecasting and recommend keyword selection for campaigns • Review/provide analysis on PPC landing pages • Write PPC advertising copy • Set up PPC campaigns in various search engine interfaces • Set up PPC conversion tracking • Analyze campaign data to optimize c

Working as a Senior SEM Executive in Educomp Solutions Ltd. • Managed Internet based marketing campaigns among them paid search (Google, MSN, etc) as well as contextual placements. • Optimized campaigns and advertisements to meet budget, and company goals. • Detailed regular reporting on campaign performance, results and trends • Recommended enhancements to advance existing search marketing campaigns by landing page or keyword expansion changes • Instructed team members on how to develop new or improve exi

• Managed Internet based marketing campaigns among them paid search (Google, MSN, etc) as well as contextual placements. • Optimized campaigns and advertisements to meet budget, and company goals. • Detailed regular reporting on campaign performance, results and trends • Recommended enhancements to advance existing search marketing campaigns by landing