Mohamed Seoudy

Led product marketing across Egypt, Levant & North Africa, managing a $3.2M annual budget for regional campaigns. Developed a 3-year brand strategy achieving 12% sales growth and a business development plan for 37% store expansion. Launched 8 regional products and 16 local campaigns. Orchestrated strategic regional marketing calendars and localized plans, collaborating with internal stakeholders for seamless execution. Managed agencies and optimized operations through data analysis.

Lead strategic marketing initiatives with a $9M annual budget, achieving 25% same-store sales growth over 2 years. Expanded brand market share by 90% in the MEA region. Managed a team of 10, overseeing partnership management, product launches, and team optimization.

• Implemented successful market campaigns delivering average sales growth of 10% • Led the Saudi home delivery hotline launch which enabled a sales growth rate of 67% in 2011 & 35% in 2012 for this segment. • Earned recognition for achieving the best brand activation across the Middle East in 2011 • Conducted regular ROI projection and analysis with every new initiative • Ensured successful launches with all KPIs met including on-time delivery, budget, and customer satisfaction

• Created focused plans on low-hanging fruits which enabled a 20% increase in average cheque • Designed and deployed local store (in- and out-store) marketing plans • Conducted thorough performance tracking, and analysis and created respective improvement plans • Managed the daily, weekly, and monthly results and performance reviews