Muhammad Saad Kapadia

- Managed organic social media (Meta, X, LinkedIn) for clients in USA, UK, UAE, and in-house brands. - Created content strategies for social, web, and email aligned with business goals. - Collaborated with designers and copywriters for engaging content. - Built content calendars for consistent brand messaging. - Boosted US fragrance brand’s sales 3x in 2 months via organic marketing. - Tracked and analyzed performance to optimize results.

- Created content for in-house and client brands (B2B & B2C). - Managed brand image, engagement, and targeting strategies. - Led creative team to align design assets with brand tone. - Supported cross-functional teams in crafting client proposals. - Developed onboarding SOPs for all company services. - Boosted dropship clients’ sales by 40%+ in first 3 weeks.

• Managed social presence and developed content calendars for multiple clients of B2C brands in Health & Fitness, Skincare, and Food industries. • Contributed to the ideation and scripting process of TVCs and DVCs. • Coordinated with graphic designers for visual content. • Led campaigns of influencer marketing. • Spearheaded a successful launch campaign for food chain's first dine-in outlet opening in Karachi. • Boosted the followers count of a fitness brand organically by more than 25% within 30 days.

• Contributed to the preparation of company-wide announcements and shared highlights of corporate events that occurred during my 4-week internship tenure. • Assisted in the development of new policies and revamping of old ones to restructure company's policy manual.

• Received training on European Standards for safety against mechanical hazards. • Collected market data and pricing from various potential suppliers as part of product research and segmentation. • Assisted in business modeling and validation, companies profiling, market share analysis, pricing, and market data analysis. • Prepared the Excel reports and presentations.