Nadia Adam

• Program Management • Agile Delivery • E-Commerce & Microservices

• Digital Transformation • Lead Web & Mobile strategy & UX/UI design • Native Apps (iOS, Android) & Web Portals Development • Content Management System (CMS) Specialist (Typo3 or Ruby on Rails) • System Integration / Migration

• Redefined sign up process that led to 40% subscriber increase for Dove, Unilever • Developed and implemented analytics and reporting framework for Unilever, Mazda, Ford • Revised marketing strategy based on analytics for Dero leading to 20% increase in page views • Increased email click through rates by 15% through A/B testing for Unilever Brand club • Designed strategy that increased website traffic by 25% in 6 months for New Kopel Group

• Consumer & B2B research experience: online studies, eye tracking, brand tracking, customer satisfaction • Sales support: proposal negotiations, product presentations • Managed questionnaire change requests & fieldwork processes (Reviewing completes, providing updates to the client, monitoring quotas) • Managed report production: performed data analysis & developed recommendations balancing data collected and relevance to each market category involved

• Support in planning & organisation a high quality activity and excursion programme • Ensured all activities are advertised and promoted and that notice boards and posters are updated and presentable • Variety of administrative and logistics tasks necessary to meet the mission and goals of the college

• Support for the Annual Tax Conference event (email campaign, confirmations, database building) • Performed research activities: social media monitoring for clients • Updated key information on clients for PWC surveys which enabled the customer engagement team to gather new market intelligence

• Proactively assisted marketing and PR campaigns that targeted university students • Promote, sell and issue on spot ISIC student cards (International Student Identity Card) • "February intern" award as I have sold the most cards within that month, approx. 100

• Managing Marketing; • Digital Strategy; • Mastering Metrics; • Driving Innovation;

• Digital Marketing, Branding, Pricing, Marketing Analytics; • Rewarded by Simon Evans Scholarship for my outstanding academic results; • Thesis on: “Dairy free chocolate: market segmentation and business opportunities” - Moo Free Chocolates start-up; • Graduated with Merit;

• Microeconomics, Statistics, Econometrics, Accounting, Direct Marketing; • Graduated Magna cum Laude;