Natalia Shabalina

• analysis: partners futures orders data, sell-through, prices • participation in season product roll-outs (category presentations, catwalk shows organization) • feedback sessions with the clients • tactical forecasting • assortment planning for monobrand stores; order revision • market information • competiton analysis (product, technologies, pricing) • quality consumer research (focus groups) and market demand analysis

• compiling project marketing budget • coordinating dealers’ marketing activity • ATL creation and adaptation (prints, outdoor, trailers for indoor plasma pannels) • BTL project activities coordination • internet marketing activities coordination (banners and context advertising development in cooperation with agencies, content optimization, media planning, advertorials) • seminars for dealers (content preparation and organization) • market and consumer research • primary and secondary network sales da