Natalie Karcher
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Natalie Karcher
- Current 2 years and 5 months, since Jan 2024
Head of Digital Analytics
L'Oréal Deutschland
Team lead for cross-divisional e-commerce and digital marketing data projects in DACH region
- Current 3 years and 9 months, since Sep 2022
Corporate Senior Data Analyst
L'Oréal Deutschland
Functional team lead for cross-divisional e-commerce and digital marketing data projects in DACH region
- 1 year, Oct 2021 - Sep 2022
Corporate Data Analyst
L'Oréal Deutschland
Business partner for all data projects within mass market division in DE & AT regions.
- 1 year and 1 month, Oct 2020 - Oct 2021
Data Scientist (Consumer Products Division)
L’Oréal Deutschland GmbH
Streamlined ETL data processes to improve reporting landscape within mass market division for the DE & AT regions.
- 1 year, Nov 2019 - Oct 2020
Junior System Business Analyst (Consumer Products Division)
L’Oréal Deutschland GmbH
Developed key MS Power BI reports for e-commerce and digital marketing within mass market division in DE & AT regions.
- 1 year and 3 months, Sep 2018 - Nov 2019
Junior e-Commerce Business Analyst (Consumer Products Division)
L’Oréal Deutschland GmbH
Implemented MS Power BI as reporting tool in DE sales team within mass market division.
- 6 months, Jan 2018 - Jun 2018
Intern Corporate Digital Office
L’Oréal Deutschland GmbH
Support in CRM & data brand strategy developments, data acquisition pilot projects, GDPR implementation Master Thesis "The Challenges of Data Acquisition for FMCG Manufacturers"
Development of new account-based marketing sales strategy and deep-dive in bid management theory in relation to inventory and pricing for product listing ads and text ads
- 2 months, Jul 2016 - Aug 2016
Junior Marketing Consultant
Creative Supply
Business development in key European cities, insight generation in ongoing company projects, further development of company website
- 3 months, Jun 2015 - Aug 2015
Marketing Intern
Logitech
Product management, global market analysis, generation of short- and long-term strategies
Ausbildung von Natalie Karcher
- 1 year and 11 months, Sep 2016 - Jul 2018
Management
WHU – Otto Beisheim School of Management
- 3 years and 10 months, Aug 2012 - May 2016
Marketing
McCombs School of Business at The University of Texas at Austin
Major in Marketing, minor in Psychology
- 3 years, Aug 2009 - Jul 2012
Economics and Law
Gymnase Auguste Piccard (Gymnasium)
Economics and Law, Computer Science and Mathematics
Sprachen
French
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
C1 (Fließend)
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