Natasa Jovanovic
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Natasa Jovanovic
- Current 9 years and 6 months, since Dec 2016
Director, Commercial Strategy, Insights & BI
Scandinavian Tobacco Group A/S
Taking consumer insights and business intelligence to a higher level contributing to commercial strategy development. The role encompasses: strategic planning and forecasting, marketing planning, portfolio planning and new product development, product/market/competitive assessment and monitoring global consumer and market trends.
- Current 10 years and 5 months, since Jan 2016
CEO & Founder
Art of Insight
Providing consultancy in the area of consumer/market/shopper research and consumer/brand/shopper marketing strategy with the aim to improve clients’ business performance, cementing forward thinking within teams.
- 6 years and 1 month, Jan 2010 - Jan 2016
Senior International Insights Director
Carlsberg Group
Accountable for developing and communicating actionable insights that prove to effectively shape brand strategy and tactics based on a combination of primary research and secondary data across consumer segments. Using sound market research along with strong analytical and critical thinking skills to guiding brand teams in making strategic decisions related to positioning, resources, messages, and investment cases.
- 2 years and 1 month, Jan 2008 - Jan 2010
Strategic Planning Director
McCann Erickson
and businesses, identifying key insights and turning those into effective brand and communication strategies for future brand growth. Clients: The Coca-Cola Company, Japan Tobacco international, Raiffeisen Bank, Bambi, Nestle, Carlsberg Breweries.
- 3 years and 10 months, Apr 2004 - Jan 2008
New Product Development Manager
Carlsberg SEE
Identifying growth opportunities and developing business cases aimed to secure innovative solutions contributing to revenue growth. Collaborated with supply chain, marketing, logistic business and vendor partners to secure timely and successful product launches. Secured innovation budget and resources for timely project execution. Managed executive steering committee meetings for complex problem solving and portfolio of 40+ projects.
- 5 years and 4 months, Oct 1998 - Jan 2004
Market Research Supervisor
Coca-Cola Hellenic Bottling Company
Utilizing understanding of consumer insights and worldwide trends in order to identify key issues and opportunities leading to strategy development for profitable brand growth. Assess attractive consumer opportunities (global and local) that were currently untapped by The Company by leveraging consumer research in order to identify new volume and profit growth areas.
Ausbildung von Natasa Jovanovic
- 1 year and 1 month, Jun 2013 - Jun 2014
Management
Chinese European International Business School
Leqadership & Business Strategy
- 1 year and 1 month, Sep 2006 - Sep 2007
Strategic Marketing Management
Stanford Graduate School of Business
Strategic Marketing Management
- 6 years, Oct 1990 - Sep 1996
Mechanical Engineering
University of Belgrade
HVAC
Sprachen
English
C1 (Fließend)
German
A1-A2 (Grundkenntnisse)
Danish
A1-A2 (Grundkenntnisse)
Serbian
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