Natasa Jovanovic
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Natasa Jovanovic
- Bis heute 8 Jahre und 8 Monate, seit Dez. 2016
Director, Commercial Strategy, Insights & BI
Scandinavian Tobacco Group A/S
Taking consumer insights and business intelligence to a higher level contributing to commercial strategy development. The role encompasses: strategic planning and forecasting, marketing planning, portfolio planning and new product development, product/market/competitive assessment and monitoring global consumer and market trends.
- Bis heute 9 Jahre und 7 Monate, seit Jan. 2016
CEO & Founder
Art of Insight
Providing consultancy in the area of consumer/market/shopper research and consumer/brand/shopper marketing strategy with the aim to improve clients’ business performance, cementing forward thinking within teams.
- 6 Jahre und 1 Monat, Jan. 2010 - Jan. 2016
Senior International Insights Director
Carlsberg Group
Accountable for developing and communicating actionable insights that prove to effectively shape brand strategy and tactics based on a combination of primary research and secondary data across consumer segments. Using sound market research along with strong analytical and critical thinking skills to guiding brand teams in making strategic decisions related to positioning, resources, messages, and investment cases.
- 2 Jahre und 1 Monat, Jan. 2008 - Jan. 2010
Strategic Planning Director
McCann Erickson
and businesses, identifying key insights and turning those into effective brand and communication strategies for future brand growth. Clients: The Coca-Cola Company, Japan Tobacco international, Raiffeisen Bank, Bambi, Nestle, Carlsberg Breweries.
- 3 Jahre und 10 Monate, Apr. 2004 - Jan. 2008
New Product Development Manager
Carlsberg SEE
Identifying growth opportunities and developing business cases aimed to secure innovative solutions contributing to revenue growth. Collaborated with supply chain, marketing, logistic business and vendor partners to secure timely and successful product launches. Secured innovation budget and resources for timely project execution. Managed executive steering committee meetings for complex problem solving and portfolio of 40+ projects.
- 5 Jahre und 4 Monate, Okt. 1998 - Jan. 2004
Market Research Supervisor
Coca-Cola Hellenic Bottling Company
Utilizing understanding of consumer insights and worldwide trends in order to identify key issues and opportunities leading to strategy development for profitable brand growth. Assess attractive consumer opportunities (global and local) that were currently untapped by The Company by leveraging consumer research in order to identify new volume and profit growth areas.
Ausbildung von Natasa Jovanovic
- 1 Jahr und 1 Monat, Juni 2013 - Juni 2014
Management
Chinese European International Business School
Leqadership & Business Strategy
- 1 Jahr und 1 Monat, Sep. 2006 - Sep. 2007
Strategic Marketing Management
Stanford Graduate School of Business
Strategic Marketing Management
- 6 Jahre, Okt. 1990 - Sep. 1996
Mechanical Engineering
University of Belgrade
HVAC
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Dänisch
Grundlagen
Serbian
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