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René Holler

Bis 2025, Informatics Marketing Lead EMEA, Director, Becton Dickinson Management GmbH & Co. KG
Eysins, Schweiz

Fähigkeiten und Kenntnisse

Entrepreneurship
International Sales Management
Customer Relationship Management
Intercultural Competence
Competitive Intelligence
Business Development
Strategic Marketing
Mechanical Engineering
Marketing
Management
Vertrieb
Projektmanagement
SEO
Verkauf
Salesforce
Social Media
Unternehmenskommunikation
Marketing-Kommunikation
Kundenservice
B2B
SEM
Branding
Marketing management
Content Marketing
AI
Französisch
Englisch
International Management
International Business
Auslandserfahrung
Leadership
Team Management
Team work
Talent Management
Leadgenerierung
Vertriebsstrategie
Marketingstrategie
CRM-Systeme
Marketingplanung
Project Management
Business Intelligence
International Business Development

Werdegang

Berufserfahrung von René Holler

  • 1 Jahr und 3 Monate, März 2024 - Mai 2025

    Informatics Marketing Lead EMEA, Director

    Becton Dickinson Management GmbH & Co. KG

    - Led IDS Informatics marketing across ~40 EMEA countries, shaping platform strategy and commercialization readiness for BD Synapsys. - Drove integration of informatics in product launches, improved pricing and order-to-cash processes, and ensured regional scalability. - Acted as EMEA voice in global forums, strengthened stakeholder engagement, and coached product managers using BD Way principles.

  • 1 Jahr und 7 Monate, Aug. 2022 - Feb. 2024

    Global Senior GTM Manager Digital Automation

    SIEMENS Healthineers

    • Executed SaaS Go-To-Market strategy for AI-Rad Companion, teamplay, and syngo Virtual Cockpit, enabling Digital Health Transformation. • Implemented downstream excellence programs, driving business growth through sustainable practices and elevated customer satisfaction. • Developed global sales initiatives informed by market analysis and customer insights to increase SaaS revenue.

  • 18 Jahre und 7 Monate, Aug. 2005 - Feb. 2024

    Gründer, Geschäftsführer

    flame.design GbR

    • Founded an IT consulting company as student with 80% recurring business. • Led strategic consulting in brand strategy and market analysis, managing projects end-to-end from financials to KPI tracking and value delivery. • Cultivated strong client relationships and secured new business through targeted pitches and data-driven strategies.

  • 4 Jahre und 1 Monat, Okt. 2019 - Okt. 2023

    Gastdozent | Master in Health and Medical Management

    Friedrich-Alexander Universität Erlangen-Nürnberg

    Topics: Tech Trends, Access to Care, Innovative MedTech Solutions.

  • 3 Jahre und 5 Monate, März 2019 - Juli 2022

    Global Marketing Lead Thought Leadership Strategy

    SIEMENS Healthineers

    • Led global marketing strategy for Strategic Partnerships (Value Partnerships), positioning Siemens Healthineers as a trusted long-term partner for healthcare providers. • Developed KPI-driven, omnichannel campaigns to expand market reach and drive thought leadership in healthcare consulting. • Achieved 5% CAGR and expanded market reach by 20% through strategic initiatives and value-based marketing for C-Suite decision makers.

  • 2 Jahre und 2 Monate, Jan. 2017 - Feb. 2019

    Global Senior Manager X-ray Competition

    SIEMENS Healthineers

    • Provided portfolio analysis and strategic consulting to senior management, guiding competitive positioning. • Built a KPI-driven competitive intelligence framework, monitoring 20+ competitors and 50+ products. • Boosted urology systems market share to 40% and achieved NPS of over 90% through targeted strategies.

  • 2 Jahre und 1 Monat, Dez. 2014 - Dez. 2016

    Zone Business Lead Manager for Maghreb & West Africa

    SIEMENS Healthineers

    • Led cross-functional teams, managing X-ray product portfolio and executing comprehensive sales strategies across Maghreb and Francophone Africa. • Elevated business growth by 10x within two years through optimized distributor partnerships. • Harmonized regional cost structures, improving profitability and maximizing sales margins.

  • 3 Jahre und 8 Monate, Apr. 2011 - Nov. 2014

    Global Marketing Manager Radiography

    SIEMENS Healthineers

    • Led global outbound marketing for MULTIX radiography platform, driving brand visibility and market penetration. • Launched two X-ray products in 11 emerging markets with tailored go-to-market strategies, generating $152M in business volume. • Adapted CRM communications for key growth markets to accelerate sales and strengthen customer engagement.

  • 1 Jahr und 8 Monate, Aug. 2009 - März 2011

    Working student

    SIEMENS Healthineers

    • Developed marketing materials and sales training to support Computed Tomography (CT) and Imaging IT campaigns. • Programmed tools for marketing analysis and improved SOMATOM CT product configuration speed by 35%. • Conducted statistical evaluation of dose protocols for CT scanners, enhancing product positioning.

  • 6 Jahre und 3 Monate, März 2001 - Mai 2007

    Programmer/App Developer

    Spirit Link

    • Engineered 3D design and rendering for clinical products. • Collaborated on the development of over 20 projects for cross-platform integration of applications using Autodesk 3ds Max, Adobe Creative Suite, (X)HTML, JavaScript, PHP, and SQL.

  • 3 Monate, Juni 2003 - Aug. 2003

    Internship

    Huhtamaki

    Experienced in machining, metal forming, plastics processing, welding, soldering, and electronics production with strong dedication and teamwork.

Ausbildung von René Holler

  • 3 Jahre und 7 Monate, Okt. 2007 - Apr. 2011

    Mechanical Engineering

    Georg-Simon-Ohm Hochschule Nürnberg

    Production Processes & Quality management

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Spanisch

    Grundlagen

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