Nic Riedel

Developed and leading the commercial GTM strategy as the first FTE, scaling the company from 0 to 7-figures gross revenue with a >40% profit margin within the first 12 months. Owning the full sales lifecycle including commercial aspects, scaling the portfolio from 0 to 25+ simultaneous client accounts within 14 months. Deal sizes up to €500k with a typical sales cycle of 6 months Acquired and closed high-profile partnerships at C-level for intl. football clubs

Served as the sole Product Marketing, GTM, and Analytics lead, reporting directly to the CEO and Head of Product to drive all cross-functional growth initiatives. Architected and executed the Go-To-Market strategy for the beta phase, successfully positioning the product and shaping the core value proposition in a highly competitive market. Growing the waitlist from 20k to over 55k users on launch day, growing from €0 to >€10k MRR in the first month post launch.

First growth hire, among the first 30 FTEs in the company. Architected the global Launch Marketing Playbook, facilitating the rapid scale of 250+ warehouse locations across two continents in under 10 months through tight cross-functional alignment with Operations, Finance, and Commercial leads. Develope and executed growth strategies for 4 key markets, driving a combined >$50M+ in ARR in direct collaboration with Country GMs and Leadership.

Managed and grew a high-value book of business exceeding $10M in annual revenue, consistently outperforming sales targets with an average 110%+ achievement rate. Consulted 200+ German SMBs on digital growth strategies, translating complex product ecosystems into tailored commercial roadmaps to drive client ROI. Managing up to 150 clients per quarter, with up to 7 client meetings a day, 30+ cold calls per day at BoQ, learning to explore, pitch and close in 30 minute calls.

Supporting the departmental heads on strategic projects Development of fully-automated reporting and analyses tools to improve the decision making within our B2B sales unit Operational support in daily business activities including reporting and briefing for higher-level management

Consulting of high-profile clients on digital compliance aspects (ISO Audits included) Independent auditing of IT systems according to PS330 standards Development of a Blockchain-based service solution and workshops.

Development of a digital driven communication strategy for the Deutsche Telekom, as part of the scope of the Business Project of Cologne Business School in cooperation with Deutsche Telekom AG. Managing the change of corporate culture in the light of the advanced stage of digitalization. Development of initiatives to facilitate internal communication to facilitate substantial change within the Deutsche Telekom. Leveraging the advantages of the digitalization.

Support in the creation of buy-side financial due diligences of $XXX M deal size Preparation and analysis of client data and reports for senior stakeholders throughout the M&A process

- campaign management - account management - sales