Nicholas Souzas

– Leads the Customer & Commercial Analytics practice for Consumer Goods and Retail, steering the full engagement lifecycle — from shaping the strategic business case with C-suite clients through to delivering complex and scalable AI solutions in production. – Drives business development and builds reusable AI solutions that become part of Accenture's product portfolio, connecting data, analytics, AI agents and insights. – Accenture FY22 Inventor Award Program Honoree for 2 patents.

– Led consumer and shopper intelligence projects, advising clients on pricing strategy, promotion execution, and measuring the true return on their marketing investment. – Enabled the growth of the Athens analytics center from scratch into a globally recognized team (200 people), designing and delivering intelligence solutions adopted by clients across Europe.

– Analyzed the behavioral data of millions of postpay and prepay subscribers to identify churn risk, cross-sell and upsell potential — powering hyper-targeted retention and growth campaigns. – Drove measurable churn reduction and revenue growth by converting data insights, propensity models, cross-sell and upsell models into precisely timed, targeted campaigns.

– Guided global clients on optimal marketing investment allocation across channels (TV, digital, and in-store), applying econometric modeling to isolate the true drivers of sales and maximize ROI. – New York client engagement (3 months) — led a data transformation program for a major US client; upskilled the data team, overhauled data management processes, and automated key data workflows, delivering step-change improvements in reporting speed and accuracy.

– Owned end-to-end delivery of data services for Consumer Goods and Retail clients — from solution design through build, implementation, and client training using Business Intelligence tools. – Recognized as Employee of the Year 2005 — engineered the new data processing platform that became the backbone of IRI's market and consumer intelligence capability, significantly improving the speed and accuracy of client reporting.

– Engineered core mobile network services — including roaming — for GSM and 3G infrastructure deployments at Ericsson's telecom clients across Europe.

Dissertation Thesis: “Convective diffusion from a rotating sphere” (Final grade: 10/10)