Nicholas Souzas

Commercial Analytics Lead for Consumer Goods and Retail industries driving revenue & profitability growth through Artificial Intelligent and Machine Learning solutions. Leveraging classic and agile methodologies and working along the whole value chain from ideation and design to development and production. Leading multiple global engagements covering marketing strategies, revenue management and personalization engines in cloud/platform integrations.

Market, consumer and shopper intelligence. Pricing, trade promotion and brand portfolio maximization. Marketing ROI strategy and effectiveness. Predictive analytics and modeling. Enabled the growth of a very successful team in Athens and the development of scalable, global analytic solutions.

CRM/Consumer Base Management dep., focusing on churn reduction and revenue growth, through ATL & BTL marketing communication activities based on customer segmentation, running of churn propensity models, prediction and cross/up selling models (using Clementine (SPSS)).

AMS dep., performing marketing mix optimization/budget allocation analysis, media effectiveness evaluation, applying Statistics/Econometric methodology and Data Management techniques using SAS Base/Macros functionality.

CDS Dep., measuring the performance and the promotional responsiveness of FMCG products, using BI tools. Development of business intelligence software platforms and solutions (using SAS Base/Macros).

Code development for the Ericsson mobile switching centers and production of the high level documents describing the functionality of the new products/services.

Dissertation Thesis: “Convective diffusion from a rotating sphere” (Final grade: 10/10)