Nicola Nashed

• Innovation strategy • Development of global NPDs & existing product improvements: packaging and design development, naming, liquid development, positioning, communication strategy and NPD process coordination. • Coordination of all in- & external stakeholders, such as legal & regulatory team, logistics & production site teams, insights team and local markets. • NPD process coordinator • Management of the POS & packaging development team

- Portfolio management - Management of 3 direct reports - Responsible for brand strategy, planning, implementation & positioning. - Development of annual brand plans to reach the brand equity, sales & P&L targets - Collaboration with global brand team to develop mutual brand strategy & initiatives - Development of integrated marketing campaigns - TVC production - New product development

• Creating brand visions, objectives & strategies for the brands Durex, Scholl, Clearasil & Steradent
• Classic operational marketing functions such as new product launch, advertising production (local TVC), media planning, digital marketing, promotional campaign creation & evaluation, including accountability for enhancing marketing ROIs. • Management & developement of assistant brand manager • Received company’s ‘Partnership Award’ marketing skills.

• Development and execution of annual brand plan and strategy, and campaigns to create brand growth and equity • Managed digital, media and PR strategy execution • Close co-operation with sales functions to identify trade needs and opportunities • Project management of complex and multi-functional projects • Initiation and interpretation of market research to deliver strong consumer insights • Budget and forecast planning/ management • Leadership of Durex team members (3 direct reports)

• Researched and developed packaging & promotional activity focussed on recapturing the youth market then launched the local product Durex Fun Explosion which resulted in becoming the 4th best-selling condom in the market • Independently planned and executed new product launches including support plan. • Effectively managed marketing budget. • Creation of local communication plan. • Development & execution of first digital youth campaign.