Nicolae Hulea

Market analyses based on which resulted reevaluation of product assortment, followed by sourcing, negotiation and contracts with new suppliers from Romania, EU, India and China; Establishing the commercial policy and trade marketing strategies for 18 months; Fields of research: ceramic tiles, ceramic sanitary, water flushing systems, bathroom and kitchen water mixers (taps), bathtubs, shower enclosures, kitchen washers, drainage systems and valves for bathroom and kitchen.

I managed a team of 15 people with 5 direct reports. During this period I took responsibility of implementing and developing the CERSANIT and OPOCZNO brands to the Romanian market, responsible for an overall business figure of 37 mil € in 2013, from which ceramic tiles 19 mil €, ceramic sanitary 10 mil €, the group of bathroom furniture, bathtubs, shower cabins 3 mil €, bricks and stoves 5 mil €. Starting 2009 the EBIT has constantly reached 2 digits.

Starting as the first sales representative on the Romanian market, during the year a second person was recruited. I only took care of direct imports under CERSANIT Brand for tiles, ceramic sanitary, furniture, bathtubs, cabins, accessories. Realizing 400% budget in the first year, dealing 2,4 mil Euro import of goods.

Managing 7 people with 7 direct reports. Working as a business development director, responsible for event management, public relations and advertising.  Introduced the concept of events on historical and non historical themes as best practice to improve profits and increase awareness of the Constanta museums.