Nicolas Bender

• Consult and advise internal departments on potential applications of AI for their business. Initial set up and specification of potentially relevant Data Products and evaluation of financial impact. • Perform statistical analysis and build Machine Learning models with Python. In this context, determining the suitability of the data quality and the selected algorithms for solving the former specified business problem. Building Proof-of-Concept designs to evaluate feasibility of defined data product.

• Developed different optimization algorithms and delivery of a prototypical software application to predict customer shopping behavior under different circumstances • Conducted data queries, statistical analysis and visualization of the corresponding results with SQL and Python. • Title of the thesis: "Development of Data Science methods to optimize the checkout-process in stationary retail" (Grade: 1.0)

• Managed Adobe Analytics Reports and performed ad-hoc analysis as well as additional statistical analysis • Automated, maintained and built PowerBI Dashboards and Excel reports

• Build and maintained Google Analytics reports as well as ad-hoc analysis • Set up Study designs for quantitative & qualitative studies, as well as A/B-Testing & Customer Journey Analytics Scenarios. • Performed exploratory and confirmatory statistical analysis on first- and third-party data in SPSS & R • Performed various analytics tasks alongside the whole customer journey • Planned, allocated and controlled Online Marketing Campaigns in collaboration with external media agencies.

Redakteur Wahl-O-Mat Landtagswahl NRW

Big Data Management and Technologies, Information Systems Management, Business Process Management

Empirische Sozialforschung, Markt- und Werbepsychologie, Führungspsychologie