Nicole Armbruster

Inhaberin, Owner UsercentriX; MA Psychology; UX & Usability RESEARCHER, UsercentriX

Freiburg, Deutschland


Usability Testing
Expert Evaluation
User research
(remote) user research and interviews
usability consulting
Masters Psychology
participant recruiting
(online) survey development
contextual inquiry
target audience research
Card Sorting
cognitive walkthroughs
heuristic evaluation
needs analysis
target audience segmentation
concept tests


Professional experience for Nicole Armbruster

  • Current 10 months, since Oct 2020

    Senior Usability Researcher (Freelance)

    METRO Markets GmbH

    UX & Usability Research for e-commerce website

  • Current 2 years and 1 month, since Jul 2019

    Senior Usability Researcher (Freelance)

    Mobile and desktop usability tests for and across various project teams remot eand in-person; iterative/agile projects

  • Current 3 years and 2 months, since Jun 2018

    Senior Usability Researcher (Freelance)

    Ärzte ohne Grenzen / Médecins sans Frontières

    Usability Research opr the GeoMSF Program Conduction expert analysis and international user research with mapping tools users

  • Current 4 years and 2 months, since Jun 2017

    Senior UX & Usability Researcher (Freelance)

    DKV Euro Service

    Expert Evaluation & international, remote UX/Usability Research for internet portal prototypes

  • Current 8 years and 3 months, since May 2013

    Senior UX & Usability Researcher (Freelance)

    Haufe Group

    User Experience and Usability Consultant structuring, coordinating and conducting user research projects including expert reviews, needs analysis, (contextual) user interviews, usability workshops and tests for new and existing software products and websites.

  • Current 11 years and 1 month, since Jul 2010

    Owner UsercentriX; MA Psychology; UX & Usability RESEARCHER


    Founder of UsercentriX, Freelancer conducting remote and in-person user research & usability testing, recruiting research participants, conducting expert evaluations and walkthroughs, contextual research & persona development

  • Current 11 years and 1 month, since Jul 2010

    Rekrutierungspanel für UX und Usability Research


    Sind Sie daran interessiert an einer meiner Usability Studien oder Research Projekte teilzunehmen? Dann registrieren Sie sich doch einfach in nur wenigen Minuten in der

  • 4 months, Oct 2020 - Jan 2021

    Senior Usability Researcher (Freelance)

    S. Siedle & Söhne Telefon- und Telegrafenwerke OHG

    Projektbegleitende UX Research

  • 6 months, Sep 2019 - Feb 2020

    Senior UX & Usability Researcher (Freelance)

    Bystronic Group

    Usability & UX Research and needs analysis for laser cutting machine interfaces

  • 1 year and 2 months, Feb 2018 - Mar 2019

    Senior UX & Usability Researcher (Freelance)

    Roche in Deutschland

  • 1 year and 10 months, Feb 2016 - Nov 2017

    Senior Usability Researcher (Freelance)

    JET Tankstellen Deutschland GmbH

  • 2 years and 8 months, Jan 2015 - Aug 2017

    Senior UX & Usability Researcher (Freelance), Basel/Swizzerland

    Novartis Pharma GmbH

    UX and User Research for internal projects

  • 6 years and 4 months, Mar 2011 - Jun 2017

    Senior UX & Usability Researcher (Freelance)

    facit digital

    Durchführung von Usability & UX Research

  • 6 months, Feb 2016 - Jul 2016

    Senior UX & Usability Research Consultant (Freelance), Boston/USA

    Harvard Medical School

    Organizing and conducting remote usability tests for Harvard Magazine website redesign

  • 3 years and 11 months, Jun 2011 - Apr 2015

    Senior UX & Usability Researcher (Freelance)

    Virtual Identity

    Organizing and conducting contextual Inquiry / In-depth user interviews, usability test, needs analysis and target audience research; Persona development;

  • 1 year and 5 months, Mar 2012 - Jul 2013

    Senior UX & Usability Researcher (Freelance)

    United Planet

    User Experience & Usability Methodology Seminars and Workshops; Expertevaluation and moderation of UX Workshops as part of an iterative and user centered design and development process; Usability Testing & Consulting for customers as well as the internal development team; development of Intrexx stylguide

  • 6 months, Oct 2011 - Mar 2012

    Senior UX & Usability Researcher (Freelance)

    Die Ergonmen Usability AG

    Organizing, coordinating and conducting (international) user experience research studies and usability tests.

  • 4 months, Mar 2011 - Jun 2011

    Senior UX & Usability Researcher (Freelance)

    Universitaet Freiburg - Kognitionswissenschaft

    Conducting cognitive walkthrough and user testing for a iPhone app

  • 6 months, Sep 2010 - Feb 2011

    Senior UX & Usability Researcher (Freelance), Sydney/Australia

    Bupa Australia

    I was freelancing for Bupa as part of their user Experience Team in Sydney, conducting user research and usability testing. It was exciting to work with an in-house team using agile project management and seeing research results being implemented in the next round of design.

  • 3 years and 7 months, Jul 2007 - Jan 2011

    UX & Usability Research Consultant (Freelance), Sydney/Australia

    PTG Global Sydney

    Project lead, usability testing (mobile, in-flight entertainment, banking websites), writing technical specifications, usability testing, (international) user interviews, UI-design and paper-prototype development; currently conducting remote user interviews and research for a global project

Educational background for Nicole Armbruster

  • 6 years and 6 months, Oct 1999 - Mar 2006

    Educational & Organisational Psychology

    Albert-Ludwigs-University Freiburg

    Educational & Organisational Psychology; Cognitive Science & Knowledge Psychology; Thesis: "Usability-Testing eines walk-up-and-use Systems: ein praxisrelevanter Methodenvergleich"


  • German

    First language

  • English

    First language

  • Italian


  • Badisch



Schlaue Köpfe
Usability & UX research projects (working from Freiburg)



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