Nicoletta Russo

Based at the client’s office in Alzenau (Germany), my role consisted in the daily management of the Hyundai Motorsport account. The role covered press office management, media outreach and pro-active PR, as well as development of media tools and events to help maximise coverage of the client’s motorsport activities in the global media.

Overall co-ordination of all operational aspects and the production of the WRC Official Video Game. As Project Co-ordinator I was the main point of contact on operational matters with Milestone (the Publisher of the game), the FIA and the various WRC drivers/ teams/ cars/ events/ sponsors who were represented in the Game.

Creation and distribution of press releases in English; manage social networks (Facebook page, Twitter, Instagram, You Tube, etc); liaise with media on and off event; coordinate drivers' media schedules

Creation and distribution of press releases in Italian and English; liaise with media requests off and on event; creation and review of press documents; manage accreditation process for media before the rally; coordinate media accreditation during the event; manage social networks.

Writing and distribution of press releases in English; liaising with media requests; creation and distribution of the WRC Academy newsletter; organizing photoshoots and other media opportunities for the Drivers.

North One Sport was the promoter of the World Rally Championship and is in charge of the coordination of the WRC Support Championship. These series are the primary support series of the FIA World Rally Championship.
 My duties included: supplying teams with relevant event information; dealing with guests and press on event; distribution of information to press; helping in the creation of a press release after each event; organising photoshoots and other media opportunities for the Drivers.