Nidhi Gera

Managed and optimized lead-generation campaigns across leading metasearch platforms (Google Hotel Ads, TripAdvisor, Trivago), analyzing performance data to drive continuous improvement.

Led marketing communications for skincare and haircare brands. Managed a team of four across content, design, and media, driving campaign execution and cross-functional alignment. Spearheaded the successful Go-to-Market for Ainhoa Medifacial Kit, generating 1,000+ inquiries in week one with a 25% conversion rate. Optimized digital channels (Google, Meta, Amazon), increasing online sales by 30%. Strategic influencer marketing and storytelling efforts boosted inquiries by 700% in two months.

Optimized digital campaigns for e-commerce clients in the beauty and ready-to-eat food sectors, managing performance-driven advertising strategies across platforms like Google Ads, Facebook, and Instagram by combining strategic bidding, creative A/B testing, and continuous optimization. Also focused on business growth, bringing in over five new B2B and D2C clients and increasing quarterly revenue by 10%.

Drove 300% revenue growth in two years by securing high-impact collaborations across FMCG, entertainment, telecom, and e-commerce. Led launch campaigns for Netflix Originals like Sacred Games and Delhi Crime through strategic media integrations. Secured long-term prime-time sponsorship from LIC with custom brand solutions aligned to their positioning goals.

Transformed brand visions into compelling TV experiences for FMCG clients like Colgate and Marico, driving 25% lift in brand visibility through custom integrations and content. Secured long-term advertising deals, contributing to 20% YoY revenue growth. Collaborated with creative teams on branded content and optimized campaign performance using viewership and performance data.

Drove 30% business growth in six months through strategic media planning and new client acquisition. Led in-cinema activations for brands like Godrej Locks and HUL, using interactive QR codes and contests to increase consumer engagement by 30%. Boosted campaign reach by 20% for clients like Parle-G through tailored media strategies.