Nihat Avci

Utilized PMAX campaigns in Google Ads strategies at Quandoo, achieving a 79.17% reduction in CPC and boosting CTR by 50%. This strategic initiative significantly enhanced product visibility and fueled business growth and success. By utilizing advanced analytical capabilities to regularly monitor and optimize digital marketing campaigns, I accomplished an overachievement of our customer acquisition KPI by reaching 105%, resulting in substantial business growth aligned with our key objectives.

Spearheading comprehensive management of online advertising channels, including Facebook Ads and Google Ads, while also focusing on content optimization and SEO enhancements. Conceptualized and implemented three distinct landing pages with varied CTAs and target audiences. By strategically placing Adspert on 25 key industry platforms, I generated up to 50,000 unique monthly views, significantly enhancing brand visibility and organic site traffic.

Managed and optimized ads on Google Ads, DV360, Facebook & Instagram Ads and Criteo. Collaborated with clients on preparation/interpretation of reports in Omniture, Adjust and came up with some improvements on such metrics ROI, CPA. -Improved Google advertising campaigns cost-efficiency by 29% with decreased cost-per-click (CPC) from $0,40 to $0,26 -Conducted A/B testing in paid Facebook advertising campaigns, increasing conversion by 130% in the range of one year

Managed and optimized paid social media for potential customers, especially in Russia and Europe. To make improvement recommendations to shoe production as a result of A/B tests from different landing pages Increased the company's online sales by 32% in one year Generated a 150% uplift in organic traffic to the website in 6 months Increased leads conversion by 50% in 3 months by redesigning related pages Increased B2B agreements by 40% with SEO and Paid Social Marketing within 1.5 years

Contributed to built a 100k+ Facebook following and 200k+ Twitter following from scratch, which in turn, increased brand awareness and reached more people within 6 months Analyzed News Competitor’s Sentiment Analysis (CNN, BBC, Al Jazeera, Huffington Post) and mining that data to brand improvements Increased news impressions by 250% using Periscope App and to be the pioneer of instant information sharing by Periscope

The programme is specialising in Marketing Strategies, Business Ethics, Statistical Analysis, Behavioral Economics.