Niranjan Kumar

- Strategy for entering new markets i.e. China, US, India etc. -Complete business plan from market entry to sales generation and retention. - Product Page optimization, PPC campaign management, Other promotion campaign planning and management -Track the conversion and monitoring the return from all the campaigns. Ensuring the goals to be achieved in the assigned budget allocation. -Partnership and Alliances -Online campaign management in top E-commerce platforms. -Market place promotions

Building the new business vertical for the navigation product a.) Product design, pricing, distribution planing b.) P & L responsibility of the product vertical c.) Digital marketing strategy e.g. Search Engine Optimization, Campaign management and P & L responsibility of campaigns d.) Product promotions planning and execution. Online campaign as well as offline campaign. e.) Building the distribution chain. Strategic partnership & alliances decision. f.) Social media marketing & event marketing

Business management -- Handling Business of Approx. Rs. 500 Crore by managing sales of various retailers including Target, JC Penny, Walmart, Macy’s etc *Sales and Market Mapping --Working on market intelligence to understand the need of the market and developing/ proposing a suitable product for the end consumer. --Proposed upselling with many retailers to have sales in higher price segment as well. Macy’s was proposed to have a new Towel Quick Dry texture at unexplored price point of $17.99.

Sales & Marketing, Brand Management, B2B Sales, Distribution Channel Management etc.