Nitin Choley

Worked as a Web Analytics Consultant and Team Lead for Web Analytics Implementation and reporting projects wherein helped in behavior data collection, monitor, improve the performance of all online digital activities, delivered Digital Marketing and Technology solutions to fortune clients, to drive business value. While not a programming position, it is a very technical job with constant customer interaction.

Involved in all phases of Web analytics lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy. Involved in migration of Web Analytics implementation from Google Analytics to Adobe Analytics. Developed and designed the Campaign Landing webpages and managed web content through Tridion and ensure that correct content flowing on multilingual websites of three Global Business Unit.

Served as a Global Lead and single point-of-contact (SPOC) for US, Canada, EMEA and APJ regions to monitored web traffic and various KPI on websites, helped client’s unique business requirements and developed and built customized solutions to meet client's analytic and reporting needs with the Adobe Analytics (Omniture SiteCatalyst), Google Analytics platform.

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