Özlem Akgönül

Optimized campaigns according to brand’s target. Developed creative and data-driven campaigns, successfully implemented customer acquisition strategies. Built up 8 different revenue growth projects working with cross-functional teams.

Optimized sales growth & profitability for a diverse portfolio of vendors, aligning strategies with customer needs. Improved 18% customer experience by optimizing product catalogs, pricing, and inventory.

Expanded a portfolio of major accounts, developing multi-year growth and profitability strategies in close consultation with C-level stakeholders to ensure long-term alignment. Improved client digital experience and product adoption by 18% through the strategic optimization of the B2B offering and implementation of data-driven pricing models.

Analyzed user behavior and market trends to identify customer needs and align the app store’s features with these insights, boosting client satisfaction by 20%. Enhanced customer journey for the EU region, improving UX by 30% through strategic planning. Organized product launches, c,ampaigns and events, ensuring seamless execution to maximize brand visibility and audience engagement.