Özlem Karaca

Managing localization projects for a blue-chip technology firm, production of marketing communication materials including print, digital, campaign for over 15 different European markets, working closely with a global team.

Responsible for executing ATL, BTL and digital projects for Bosch, Godiva, Ülker Teremyağ, Bizimyağ, Diageo Spirits (Gordon’s, Smirnoff, Yeni Rakı, Tekirdağ Rakısı, Istanblue Vodka) and Atış Yapı brands. Production of advertising materials including commercial films and social media content, creating campaign strategies and creative concepts.

Administering ATL, BTL and digital projects and managing Voonka, Voonka Collagen, Voonka Kids, Kampotu, HDI Sigorta, Institute Cervantes, Şimdilerde.com accounts.

Helping to reach new media contacts to collaborate and obtain online visibility through email marketing for data-driven storytelling projects.

Responsible for helping design and execute email marketing campaigns to nurture leads, tracking and compiling media coverage, managing media lists for global markets, supporting media outreach reports and sending pitches to journalists and following up on media inquiries.

Managing Anadolubank, Mondi, Gayrimenkulde Kadınlar Derneği accounts.

Supporting the news team by researching stories, making street interviews to air, managing schedules, and assisting with the production and broadcasting of news content.

Responsible for researching, writing, and submitting news stories, editing articles and organizing monthly newspaper, both in print and digital efforts.

Conducting surveys over the phone to collect data on consumer preferences, behaviors, and opinions to inform business strategies and market analysis.