Olga Malyar

Angestellt, Associate Marketing Manager Barbie GerAust, Mattel GmbH

Frankfurt am Main, Germany


Regional Marketing
Brand management
Brand Marketing
Strategic Brand Management
Internet Marketing
Russische Sprache
Social Media Marketing
Marketing Communications
Product Development
Online Marketing


Professional experience for Olga Malyar

  • Current 6 years and 5 months, since Feb 2018

    Associate Marketing Manager Barbie GerAust

    Mattel GmbH

    Brand strategy development Execution of marketing campaigns for adults and kids target audiences. Development of communication strategy through all consumer touch points and multiple channels Brand team manager Management of products and brand financials and forecasting

  • 1 year and 1 month, Feb 2017 - Feb 2018

    Regional Senior Brand Manager Dolls

    Mattel GmbH

    New brands launch on EuRoMEA markets. Development of regional brand marketing plans and digital media strategy. Management of international virtual team. Regional demand and financials forecasting.

  • 3 years and 2 months, Dec 2013 - Jan 2017

    Brand Manager / Senior Brand Manager Dolls portfolio

    Mattel Russia

    Develop and implement marketing plan to ensure growth of Dolls portfolio in Russia 360 brand campaigns development & implementation Strengthen Dolls portfolio by implementing new brand launches Develop and implement competitive price positioning Lead development of Dolls brand team Deliver business presentations to Sales team and Key customers Management of category team of 3-4 people

  • 2 years and 6 months, May 2011 - Oct 2013

    Brand Manager


    Development and implementation of full relaunch of the brand: from research, product re-formulation, marketing assets production, media placement and sales story creation to in-stores implementation

  • 1 year and 1 month, Apr 2010 - Apr 2011

    Brand Manager

    SC Johnson

  • 3 years and 5 months, Dec 2006 - Apr 2010

    Brand activation executive Dove, Domestos

  • 2 years and 9 months, Apr 2004 - Dec 2006

    Own Brands Specialist


    Development of own brands product portfolio within Food and Non-Food categories. Analysis of market insights, competition and categories development trends. Development of packaging for the new launches in close cooperation with producers.

Educational background for Olga Malyar

  • 3 years and 10 months, Sep 2000 - Jun 2004


    Institute of International Business Education Moscow, Russia


  • Russian

    First language

  • English


  • French


  • German



Fine Arts

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