Olga Malyar

Brand strategy development Execution of marketing campaigns for adults and kids target audiences. Development of communication strategy through all consumer touch points and multiple channels Brand team manager Management of products and brand financials and forecasting

New brands launch on EuRoMEA markets. Development of regional brand marketing plans and digital media strategy. Management of international virtual team. Regional demand and financials forecasting.

Develop and implement marketing plan to ensure growth of Dolls portfolio in Russia 360 brand campaigns development & implementation Strengthen Dolls portfolio by implementing new brand launches Develop and implement competitive price positioning Lead development of Dolls brand team Deliver business presentations to Sales team and Key customers Management of category team of 3-4 people

Development and implementation of full relaunch of the brand: from research, product re-formulation, marketing assets production, media placement and sales story creation to in-stores implementation

Development of own brands product portfolio within Food and Non-Food categories. Analysis of market insights, competition and categories development trends. Development of packaging for the new launches in close cooperation with producers.