Olga Shchors

- Created the marketing materials set for the new digital platform (integrating real estate and hospitality), including Webflow website development, sales collateral, App Store promotional assets, and ad hoc marketing materials. - Assisted the Product Owner in maintaining the backlog by creating detailed user stories with acceptance criteria, working on test case descriptions, and gathering/processing user feedback to further improve the app. Managed the translation of the app into German.

- Increased the number of SQO (sales qualified opportunities) by 35% by implementing marketing automation (lead scoring and lead nurturing workflows setup in Hubspot) - Setup ABM funnel with B2B lead-to-win rate of 10-15% (toolset used - Hubspot, Crunchbase, Leadfeeder, Reply.io) - Developed the company service portfolio by launching sales of 3 new IT development services (Payments, BigCommerce, Microsoft Dynamics services)

- Decreased CAC by 35% by using paid channels (search, social), and setting up the number of A/B tests - Grew SEO traffic acquisition 3x in three months and optimized it, which resulted in enabling sales wins from SEO channel (avg. cost per deal $55K) - Enabled informed marketing & product development decisions by setting up product analytics (Google Analytics, Amplitude, HotJar) - Enabled B2B sales by developing sales decks, and sales materials and setting up CRM for the sales development team

- Enabled sales by creating branding, the website (from scratch up to 30 pages), sales decks, and implementing the CRM together with a team of 4 people - Enabled product MVP development by supplying the product team with research (competitors' research, user interviews, quality and quantity analytics)