Omer Ilhan

Transformed an enterprise product for SMBs in the app growth space; launched in Feb 2025, gaining 1,000 users and 100 paying subscribers in 3 months. Redesigned user flows for a self-serve experience, cutting support costs. Introduced event-driven architecture using NPS, usage, support, and revenue data to boost retention. Building an app performance module via Google Play and App Store integrations. Shaped the roadmap with engineering, guided by user interviews across segments.

Designed the end-to-end roadmap using community insights, launching features like an event dashboard, explore section, and website to boost retention and organic growth. Led Turkey localization of a Germany-focused product, built the team, and managed market entry investment. Drove a community-led GTM strategy, conducting 100+ interviews to shape a Gen Z community, attracting 20K+ organic applicants and 3K active users who shaped product development.

Led automation projects to boost efficiency across growth, design, and data, working with ad network APIs. Built tools like an Automated Meta Campaign Creator, Google Ads Bidder, Mintegral integration, and a Slack-integrated CI/CD app. Owned the internal tools roadmap, collaborating with developers and engaging stakeholders to solve daily pain points. Formed and led the internal tools team, delivering impactful automation solutions from scratch.

Worked with cross-functional teams to transform a legacy B2B product into a global SaaS. Conducted 50+ user interviews to guide the cybersecurity product’s fit for global and local markets. Led demand generation with growth, running campaigns to boost prototype visibility. Drove paid and inbound tactics with sales and support to gather feedback. Planned and executed the soft launch with engineers, marketers, and designers.

Provided strategic consulting to boost Google Ads presence in Turkey, working with top advertisers and agencies. Managed and optimized mobile-focused campaigns, consistently exceeding sales targets. Delivered customized online marketing solutions to align with client goals and strengthen relationships. Built long-term consulting partnerships across organizational levels, driving increased Google Ads investments.