PABLO BARRERA

· Led high-impact strategic consulting projects for retail and FMCG clients, driving significant business improvements. · Successfully drove operational efficiency and improved business positioning, ensuring the achievement of strategic vision. · Structured and executed project roadmaps, ensuring high-quality deliverables and meeting key milestones. · Planned and managed project timelines, budgets, and deliverables, leading high-performing teams to successful project engagements.

· Successfully managed large-scale, complex global market research projects, supporting a diverse range of international stakeholders. · Mentored and developed a high-performing team of project managers, fostering a collaborative and results-oriented team culture. · Optimised operational processes by implementing innovative solutions and streamlining workflows, resulting in reduced project timelines by 35% and improved project efficiency by 20%.

· Developed and executed innovative business strategies that resulted in significant growth and profitability. · Led the successful product development and market validation process, ensuring successful product launches and market adoption. · Co-founded and successfully launched a new urban craft distillery, driving the business from concept to successful operation. · Spearheaded the development and implementation of a comprehensive business development scheme strategy and robust

· Led business growth initiatives, successfully expanding market reach and driving a turnaround strategy. · Implemented and optimised operational processes and project management for retail openings resulting in reduced launch timelines and improved operational efficiency. · Successfully led, trained, and developed a high-performing sales team of 12, driving significant revenue growth. · Co-founded and built the entire fashion business model and its supporting systems from the ground up.

· Led the development and execution of integrated retail marketing campaigns, driving increased foot traffic and sales conversions. · Provided strategic guidance to senior management on customer development strategies and brand communication initiatives. · Successfully trained sales teams on persuasive communication, customer service excellence, and best practices in retail experience. · Co-founded and designed the operational framework for a successful consultancy firm.

· Managed projects and operations for retail development in domestic and international expansion. · Developed strong visual merchandising campaigns for the fast-paced fashion industry. · Created the strategy for the visual merchandising department, including store managers training. · Developed new communication displays system for 50 wholesale shops, including design, production and their implementation. · Designed and controlled production for 10 retailers (300 m²) around the country and Central America.

· Designed functional, technical and aesthetically pleasing furniture for office environments. · Developed furniture with high ergonomics and focused on user needs. · Updated portfolio to be produced with new technological advances including production line prototyping and users tests. · Developed the new furniture packaging standards for exportation, and packaging resistance tests. · Design of furniture for offices and academics spaces, corporate and industrial, sport venues and entertainment scenarios.

· Ensured brand consistency across all visual communication. · Designed innovative and eye-catching packaging solutions for feminine hygiene products. · Standardised the packaging processes for technical communication. · Designed new packaging for feminine pads to be implemented in automatic packing processes. · Designed packaging for national and international shipment, and developed new techniques for non structured loads.

Business Management, Fashion Business, Trends & Forecast, People Management, Experience/Service Design, Fashion Online Marketing.

Fashion business, strategy, marketing.

Strategy, Strategic Design, User Centered Design, Marketing, Brand Management, Project Management.

Product development, User Research, Packaging Design, Conceptual Design, Marketing.