Paola Carugo

Responsible for communication, media and PR strategy. Key responsibilities: -Direct Mailings (volume/year: 14mio) -Online Marketing and Digital strategy -Email Marcomm plan -Social Media management Support to Sales and Client Services teams. Market Researches on customer base, to analyse consumers’ behaviour, measure the NPS, introduce new approaches into the coalition Loyalty Program (e.g. database enrichment). Managed a 4-person team and coordinated external Adv, Media and PR agencies

-Interior Designer course at Madeinterior (Milan) -Volunteer for a no-profit organization, Renken Onlus, with projects in Africa

Responsible for new retail products development (modular services for protection, travel and white-labelled products), from market research to naming, up to sales channels definition and Direct Marketing campaigns; budget, forecast, development plans in the Italian market. Strategy and plans for Loyalty Programmes, promotions and other Marketing solutions. Launch of a Cash-back platform. Key contact for international projects. Corporate communication. Managed a 7-person team and external agencies

Launch and development of the B2B2C business model (new retail products), through Direct Marketing activities. Communication plans for products and Loyalty Programmes, online and offline. Corporate communication. Support to the Sales/Accounts team. 3-person team, budget management and coordination of external Adv and PR agencies.

Media relation, press office and events organization for IT companies (e.g. launch of Microsoft products). Local contact for international projects and tender notices.

Press releases and press events in Italian and English for IT companies

Final project: integrated communication plan for Saeco coffee machines

Marketing and Advertising Consumer Behaviour