Paola Carugo
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Paola Carugo
- Bis heute 8 Jahre und 4 Monate, seit Apr. 2017
Marketing Communications Manager
Assist S.p.A.
- 4 Monate, Dez. 2016 - März 2017
Marketing Communications Manager
Allvig Technologies GmbH
- 2 Jahre und 7 Monate, Juni 2013 - Dez. 2015
Marketing Communications Manager
Aimia Group - Nectar Italia
Responsible for communication, media and PR strategy. Key responsibilities: -Direct Mailings (volume/year: 14mio) -Online Marketing and Digital strategy -Email Marcomm plan -Social Media management Support to Sales and Client Services teams. Market Researches on customer base, to analyse consumers’ behaviour, measure the NPS, introduce new approaches into the coalition Loyalty Program (e.g. database enrichment). Managed a 4-person team and coordinated external Adv, Media and PR agencies
- 9 Monate, Sep. 2012 - Mai 2013
9-month sabbatical
Madeininterior
-Interior Designer course at Madeinterior (Milan) -Volunteer for a no-profit organization, Renken Onlus, with projects in Africa
- 2 Jahre und 3 Monate, Juni 2010 - Aug. 2012
Head of Marketing Communications
Affinion International S.r.l
Responsible for new retail products development (modular services for protection, travel and white-labelled products), from market research to naming, up to sales channels definition and Direct Marketing campaigns; budget, forecast, development plans in the Italian market. Strategy and plans for Loyalty Programmes, promotions and other Marketing solutions. Launch of a Cash-back platform. Key contact for international projects. Corporate communication. Managed a 7-person team and external agencies
- 3 Jahre und 9 Monate, Sep. 2006 - Mai 2010
Marketing Communications Manager
Affinion International S.r.l.
Launch and development of the B2B2C business model (new retail products), through Direct Marketing activities. Communication plans for products and Loyalty Programmes, online and offline. Corporate communication. Support to the Sales/Accounts team. 3-person team, budget management and coordination of external Adv and PR agencies.
- 2 Jahre und 11 Monate, Okt. 2003 - Aug. 2006
Account Executive
Hill & Knowlton
Media relation, press office and events organization for IT companies (e.g. launch of Microsoft products). Local contact for international projects and tender notices.
- 1 Jahr, Okt. 2002 - Sep. 2003
Account Executive Jr.
Text100 Italy
Press releases and press events in Italian and English for IT companies
Ausbildung von Paola Carugo
- 8 Monate, Okt. 2005 - Mai 2006
Brand value e Customer Value Management
Master programme at SDA Bocconi School of Management (Milan, Italy)
Final project: integrated communication plan for Saeco coffee machines
- 5 Jahre und 1 Monat, Okt. 1997 - Okt. 2002
Public Relations, Marketing and Advertising
Università IULM (Milan, Italy)
Marketing and Advertising Consumer Behaviour
Sprachen
Englisch
Fließend
Französisch
Fließend
Deutsch
Gut
Italienisch
Muttersprache
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