Patrick Pasquale Goldbach

In einem herausfordernden Zeiten habe ich Lizzas E-Commerce Business übernommen. Durch die konsequente Priorisierung profitabler Marketingaktivitäten und die Optimierung des Shops, haben mein Team und ich bemerkenswerte Erfolge erzielt. Im Jahresvergleich konnten wir die Marketingausgaben um 45% senken - ohne Umsätze einzubüßen. Unsere Konversionsrate stieg um 62% und Kunden zeigten eine um 38% höhere Wahrscheinlichkeit, innerhalb eines Monats nach ihrer ersten Bestellung erneut zu bestellen.

* Leading the process of product management: - Assortment selection and product design - Sourcing and identification of potential suppliers & supplier negotiations and coordination - Sales and B2B business development * Strategy development regarding - Go-to-market strategy - Brand development - Corporate vision and corporate orientation * Further shop and internal process optimization

* Online shop optimization regarding SEO and interface / user experience * Internal process optimization

* Supportive role in various consulting projects for DAX companies regarding purchasing auctions. * Co-development of an online tool designed to analyze combinatorial auctions. * Co-organization of an international business plan competition conducted in San Francisco.

* Strategic project management, e.g. monitoring and reporting of the global qualification process and implemented training measures. * Coordination with business units in Europe, Asia, Africa and North America. * Development of strategic measures in the fields "Gamification of Learning Games" and "Expert Coaching".

* Keeping account of all financial transactions caused by the managed properties. * Comprehensive cost structure analysis regarding various properties.

Strategisches Management und Organisation, Technologie- und Innovationsmanagement

Wettbewerbsstrategien, Human Resource Management, Managerial English