Patrick Sobral

Delivered UCB Biopharma's 10-year Digital Therapeutics innovation roadmap under NDA — shaping long-term R&D investment decisions on the Future of AI in healthcare. • Synthesised 1,200+ academic papers and conducted 30+ interviews with patients, physicians, and global executives to isolate 15 critical megatrends driving healthcare consumption. • Designed 4 proprietary strategic scenarios using 2x2 matrix methodology to translate high uncertainty into structured C-suite decision frameworks.

Led digital transformation and AI adoption across a $6B beauty retailer, aligning 300+ leaders and C-level on a unified innovation roadmap. • Proved GenAI commercial value through a live campaign experiment: 5x organic traffic, +22% reach, 30% of revenue from the AI-powered landing page. • Built an Emerging Tech Radar across 5 business functions — NPS 100 from Product Leadership, CSAT 4.7 from C-level. • Established the 5-year innovation strategy and governance model.

• Drove +10 p.p. gifting conversion through A/B experimentation across e-commerce, CRM, and media. • Translated gamer consumer research (1,040 surveys + 20 focus groups) into Gen-Z brand activations: 758k impressions, 24k engagements, 3 new product launches. • Built a Consumer Journey practice across 65 brands and 7 business units, informing product, retail, and service decisions.

Designed the IQOS market entry strategy using ML on global consumer data to define high-value personas and shape the route-to-consumer model for a new product category. • Prototyped contactless retail models (vending machines, autonomous stores) during COVID-19 — building the business case and handing over to sales for a 2,000+ location rollout. • Earned the company's Above & Beyond award.

Produced Nielsen/Kantar-based insights to support sales and marketing campaigns. Improved campaign planning efficiency via dashboards and funnel reviews, strengthening digital-to-store integration.

Built an SKU pricing simulator with regression models, enabling data-driven decision-making. Supported sales and revenue management teams to optimize pricing processes across OTC categories.

Exchange Program (Science Without Borders Scholarship)