Paula Daniela Alvarez Coronel

Designed an internal communication campaign to strength brand identity and affinity. Analyzed stakeholder needs and communication effectiveness.

Provided event support through photography, videography, and promotional material creation. Developed engaging content for the intranet and onboarding, and designed an internal website using Figma to enhance employee engagement.

Led creative direction for the app launch, including social media campaigns, visuals, and PR materials. Managed PR, events, internal/external communication, and commercial guidelines. Conducted market research to optimize communication strategies in a fast-paced startup environment.

Managed digital communication for Vespa, Aprilia, Moto Guzzi, and SW-Motech. Developed internal communication strategies, including surveys and stakeholder mapping. Organized and supported events in coordination with local and international stakeholders.

Developed digital communication strategies and campaigns for clients. Coordinated social media strategies and digital marketing, optimizing campaigns with analytics. Oversaw production of photography and videos, creating compelling visual content for campaigns. Managed client websites, including content updates, copywriting, and layout adjustments.