Paula Batista

In-depth Digital Marketing training to strengthen expertise in top-of-the-funnel strategies and lead generation. Gained hands-on experience in Content Marketing, SEO, E-mail Marketing, Social Media Marketing, Branding, Performance Marketing, and Multi-Channel Marketing & Analytics.

Led a high-performing SDR team, driving pipeline growth through inbound lead qualification and targeted outbound prospecting initiatives across multiple channels. Collaborated cross-functionally with Product, Field Marketing, and New Business Development teams to design and execute multi-channel campaigns, resulting in enhanced lead generation and higher conversion rates. Leveraged data-driven insights to optimize content, analyzing open rates, click-through rates, and conversions for improved engagement.

Qualified inbound leads and nurtured marketing-generated leads, driving top-of-funnel growth through targeted outbound prospecting. Executed multi-channel outreach via cold calls, emails, and LinkedIn using tools like Sales Navigator, Cognism, and ZoomInfo. Managed prospect pipelines using Salesforce, tracking engagement and optimizing follow-up strategies with data-driven insights.

Post-Graduate in Assets & Financial Markets

Graduate Degree in Management