Pelle Maerkedahl Larsen

Strategy, planning and business development operations for emerging markets for Microsoft ASG Portfolio: Skype, Office, Bing Partnership development with Operators, OEMs and other channels. - Forged strategic alliance with Cyanogen to distribute and integrate Microsoft Services to reach 50M devices running CyanogenOS evolved Android distribution - Developed programme with leading OEMs to drive Microsoft Services on Android devices across emerging markets, estimated to reach 16M devices in first year

Drive and guide transformation through Group Management sponsored consulting projects. Built and led a team of Senior Strategy Managers. Built competitive intelligence Centre of Excellence focused on global competitors and internet players.

Lead venture unit (10 staff) building and managing a full-lifecycle cloud-based platform for developing, launching and operating new propositions and products. Establish co-branded “virtual operators” in partnerships with consumer brands. Manage capex budget of €5,9m. Achievements: - Built business case, built team, sourced partners, developed and launched platform - Developed and launched new innovative online-only brand “hollandsnieuwe” growing to 100.000 customers in a year

Strategic advisor to the board for Mobile Internet, FMC, online sales+marketing and e-enablement (e-care, e-commerce etc.)

Strategic Management International Marketing Management International Negotiations Marketing and Communications Management

Intellectual Property Law IT Law EU Competition Law