Petar Subotic

Defines broad project vision while attending to the details that support the complex structures of a cross-channel user experience Conducts user research and user interface requirements-gathering activities Exploits constraints of designing for various digital channels Utilizes interactive best practices to provide intuitive, engaging user experiences

Discovers and defines engagement opportunities for interactive solutions Aligns business and user objectives through audience research and data analysis Scopes and sets experience expectations by modeling navigational and task flows Conceptualizes and prototypes responsive applications and cross channel campaigns Validates assumptions and identifies opportunities for iterative optimization Strengthens the user-solution relationship through increasing offering relevancy

Discovered and defined engaging interactions for e-commerce and task based applications. Constructed and maintained complex libraries of UI elements and interaction patterns. Rapidly prototyped solution iterations to minimize requirements misconceptions. Conceptualized and created multivariate optimization tests. Regularly appraised and incorporated standardized emerging innovations.