Philip Blinde

As a freelancer I work with startups, SMBs and corporates from many industries offering project management, workshops and consulting on project & digital transformation management, SCRUM & user stories, design thinking, operationalization; brand management, online marketing (SEO, SEA, PLA, SMA), landing pages, content marketing; product conception & MVPs, value proposition, strategic positioning, go2market, team setup; data and conversion tracking, A/B testing, data analytics, CSS/HTML/JS, UX/UI design.

As co-founder I worked in a small team and designed the brand, custom-coded the webshop, setup tracking and data analytics, took care of the content and marketing efforts and developed a multichannel strategy for amazon, ebay, and the shop: coded over 1,700 lines of CSS, photoshopped about 3,000 photos, executed a SEO strategy getting the site from scratch to six-figure yearly users at a solid conversion rate, and profitably rolled out adwords for over 2,400 products.

As potential founder, I worked with partner level and led a team of interns to analyze business opportunities in health care: screened about 25 different value propositions, carved out 9 (e.g. personalized skincare, hair loss, anti-acne), designed, coded, tracked and tested the propositions on about 4,000 probable customers each via AdWords, decided to drop the project in the end due to poor product capabilities.

As founder and CEO, I discovered my co-founders, setup the team and did marketing and sales of an IOS mobile app locally and intelligently connecting LinkedIn users: developed the app via SCRUM and launched it in under 4 months on the AppStore, gained traction and users from over 27 countries, pitched the project to over 18 potential investors. The app failed due to changes in API restrictions at LinkedIn.

As manager in the New Business team of DT's Products & Innovations unit, I managed cross functional projects: supported ramp up of hub:raum (DT's incubator and accelerator) and rolled out internal lead management process and tools, devised first product concept and test dummy of the team, managed first international and cross corporate partnering project involving a silicon valley audio company and 4 business units of Deutsche Telekom.

As executive assistant to the management responsible for DT’s "Digital Services" division (about 2,800 employees), I worked alone and later in a small team: managed top management events, conceived and executed internal newsletter, steered internal approval processes for important decisions, devised about 500 top management briefings preparing for decisions, lead and co-lead over 6 top management initiatives with business heads of the unit and for the board of the telco.

As a management assistant to the local business head, I conducted a market analysis and strategy development with the local team of engineers in a six months project.

As a researcher for my diploma thesis, I conducted interviews and analyzed my results in my “Competitor Analysis and Competitor Scenario Generation in the Information and Communication Market”

As a part-time marketing manager, I worked in a small team with a programmer: revamped the present internet site and consolidated it to a self-manageable CMS in under six weeks.

As a part-time marketing manager, I worked in a marketing team: conceived and devised over 15 marketing flyers within cross functional teams describing complex IT outsourcing services.

As a part-time content manager, I worked in the creative services team: wrote content and checked the product quality on major projects for customers such as Lufthansa and AXA.

Coordinated direct-mailings and CRM-System of sales, participated in technical support and hotline, responsible for debtor management esp. resignations. Final Project: “IT-Outsourcing sales project for a major league soccer club.”

capstone project about the strategy of Motorola predicting its need to split up (it later did), participated at Rotaract Club, Salsa Club and Kickball Club of the university.

majored in Strategic B2B Marketing and General Management, participated in Debate Club and worked as a radiocaster at the university's radio station.