Phu Huu Ho
Abschluss: Master, Fachhochschule Südwestfalen
Berlin, Deutschland
Werdegang
Berufserfahrung von Phu Huu Ho
Bis heute 6 Jahre und 8 Monate, seit Nov. 2017
Online Marketing Analyst - Customer Relationship Management (CRM)
audibene GmbH- Managed and controlled Email Marketing campaigns in US and Canada - Created, implemented and analysed A/B Tests to improve Conversion Rate - Analysed data to get customer insights and behaviours - Came up with new ideas and contents for Emails and Landing Pages - Responsible for NPS Referrals, SMS Controlling - Working Tools: Salesforce, Salesforce Marketing Cloud, Mailchimp, Litmus
- Created, implemented and managed Online Marketing campaigns, especially in CRM and External Email Marketing (External and Internal Email templates, SMS Reactivation, Automated Journey ...) - Actively supported product team especially in the field of Conversion Rate Optimisation (i.e. Customer Journey, Personas and Adapted Sendout Materials) - Created and analysed of A/B tests - Working Tools: Salesforce, Salesforce Marketing Cloud, Unbounce, Amplitude
1 Jahr und 9 Monate, Juli 2014 - März 2016
Marketing and Business Development Specialist
VnExpress
- Restructured the strategy and customer insight for Gamethu Project (Project Leader) - Co-operated with Account Department to propose the Digital Marketing ideas and campaigns to clients - Worked with Content Department for publishing the brand-new product: Suckhoe.VnExpress.net - Partially involved in eCommerce product development: Shop.VnExpress.net - Researched UX/UI, User behaviours on Mobile, Social Media - Working Tools: Google Analytics, Facebook Ads, Axure, Photoshop
4 Monate, März 2014 - Juni 2014
Account Intern
VnExpress
- Supported retail clients for Account team - Managed clients’ contracts and digital marketing campaigns
Ausbildung von Phu Huu Ho
2 Jahre und 9 Monate, Apr. 2016 - Dez. 2018
International Management and Information Systems
Fachhochschule Südwestfalen
4 Jahre und 1 Monat, Sep. 2010 - Sep. 2014
Business Administration
Hoa Sen University
Sprachen
Deutsch
Grundlagen
Englisch
Fließend
Vietnamese
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