Phu Huu Ho

- Managed and controlled Email Marketing campaigns in US and Canada - Created, implemented and analysed A/B Tests to improve Conversion Rate - Analysed data to get customer insights and behaviours - Came up with new ideas and contents for Emails and Landing Pages - Responsible for NPS Referrals, SMS Controlling - Working Tools: Salesforce, Salesforce Marketing Cloud, Mailchimp, Litmus

- Created, implemented and managed Online Marketing campaigns, especially in CRM and External Email Marketing (External and Internal Email templates, SMS Reactivation, Automated Journey ...) - Actively supported product team especially in the field of Conversion Rate Optimisation (i.e. Customer Journey, Personas and Adapted Sendout Materials) - Created and analysed of A/B tests - Working Tools: Salesforce, Salesforce Marketing Cloud, Unbounce, Amplitude

- Restructured the strategy and customer insight for Gamethu Project (Project Leader) - Co-operated with Account Department to propose the Digital Marketing ideas and campaigns to clients - Worked with Content Department for publishing the brand-new product: Suckhoe.VnExpress.net - Partially involved in eCommerce product development: Shop.VnExpress.net - Researched UX/UI, User behaviours on Mobile, Social Media - Working Tools: Google Analytics, Facebook Ads, Axure, Photoshop

- Supported retail clients for Account team - Managed clients’ contracts and digital marketing campaigns