Pia Bracher

Angestellt, Head Business Unit Category Management/Purchasing Near & Non-Food, Coop Switzerland
Basel, Switzerland

Fähigkeiten und Kenntnisse

Global Marketing Experience FMCG
Category Management
People Management
Global Brand Management
Brand Communications
Project Management
FMCG
Retail
Cosmetics
change management
Emerging Markets
cross-functional teams
intercultural-teams
Online Marketing
Mobile Marketing
Social Media Marketing
Performance Marketing
Search Engine Optimization
Crossmedia
Web 2.0
Media Planning
Consumer goods
Non-Food

Werdegang

Berufserfahrung von Pia Bracher

  • Current 9 years and 6 months, since Jan 2017

    Head Business Unit Category Management/Purchasing Near & Non-Food

    Coop Switzerland

  • 2 years and 7 months, Jun 2014 - Dec 2016

    Head Business Unit Category Management Non-Food, Member of the Management

    Coop Switzerland

    - People Management, Team of 60 people - yearly turnover 1,4 billion Swiss francs - category management - advertising management department stores

  • 2 years and 7 months, Nov 2011 - May 2014

    Category Manager Food / Deputy Head of Category Management GG

    Coop Switzerland

    • Development & Implementation category reviews • Implementation of business plan strategies • Definition & optimization category assortment • Management of supplier relationships • Development of new/alternative supplier opportunities • Research and implementation of pricing strategies • Promotional analysis and implementation

  • 1 year and 5 months, Jun 2010 - Oct 2011

    Corporate Director Strategy Development & Implementation

    Beiersdorf AG, Hamburg

  • 3 years and 4 months, Feb 2007 - May 2010

    Global Project Leader Marketing & Sales Spend Efficiency

    Beiersdorf AG, Hamburg

  • 3 years and 5 months, Sep 2003 - Jan 2007

    Group Marketing Manager NIVEA

    Beiersdorf Ltd. Australia

  • 1 year and 5 months, May 2002 - Sep 2003

    Senior Regional Brand Manager NIVEA FACE CARE

    Beiersdorf AG, Regional Support Center, Singapore

  • 7 years and 2 months, Mar 1995 - Apr 2002

    Marketing Manager NIVEA FACE CARE/COSMETICS

    Beiersdorf AG, Muenchenstein, Switzerland

  • 1992 - 1994

    Senior Account Executive

    TICINO VITA,member of AIG, Life Insurance Company, Lugano Switzerland

Ausbildung von Pia Bracher

  • Bis heute

    Economics

    University of Basel, Switzerland

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • French

    B1-B2 (Gute Kenntnisse)

  • Italian

    B1-B2 (Gute Kenntnisse)

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