Pieter Bos

Head of Growth at getolo (formerly dentolo) overseeing all growth related efforts for both dentolo & petolo - Leading a team of 10+ people in a wide array of disciplines (Performance Marketing, Marketing Automation, Growth Analytics, Conversion Rate Optimization and Partnerships) - Responsible for 7-figure monthly budgets and monthly/yearly planning

Team lead for Performance Marketing, Marketing Automation, Marketing Analytics + Conversion Rate Optimization. Leading a team of 5+ people

• Managing 3+ paid channels including Facebook/Instagram and Outbrain • Conducting market and competitor research to gain targeting insights to be used in paid marketing channels • Starting all marketing channels from scratch including pixels + landing pages • Controlling six-figure monthly budgets across all channels, shifting budgets when needed • Scaling paid marketing channels, increasing conversions by 20% MoM in 12 months

• Led a small team of 3 people in performance marketing • Set up all paid marketing efforts for 5+ eCommerce companies • Planned and executed all paid marketing activities with the team and other departments

• Managed paid Facebook/Instagram in 3 countries (Netherlands/Denmark/Sweden) • Controlled six-digit monthly budgets across these 3 countries and optimized where needed • Worked together with designers to A/B test at least 5+ creatives every week • Improved a crucial part of the acquisition funnel, increasing overall performance by 15%

• Led all off-page SEO activities in the Dutch market, generated 20+ backlinks a month • Organized a project including 17 breweries, gained 50+ strong backlinks

• Started all online marketing activities for the Dutch Market from scratch • Developed and implemented the SEO, SEM and Social Media strategies