Pranali Desai

• Managed a team of 6 consultants and ensured the targets achievement • Identifying, communicating for lead generations and client conversions • Handled email campaigns to reach out to potential customers • Preparing presentations and conducting seminars& webinars • Develop optimization strategies (SEO)

Worked in the Global Cough & Cold department at Sanofi for the major products like Mucosolvan & Bisolvan • Direct reporting regarding digital add campaigns to global brand lead • Supported in planning new packaging design and product launch of key products • Improved specific communication channels and assets for the category: Category newsletters, Community calls • Strategic data analysis and presented monthly sales, performance reviews, sell-in/out at global and regional level

• Extensive involvement in competition analysis and preparation of market reports at the domestic and international level • Analyzed and interpreted interviews of HCP’s, executive leaders, and patients to get deep insights into a wide range of pharmaceutical areas • Created marketing material like flyers, brochures and digital solutions with a glance of former projects • Supported the team in all phases of a healthcare market research projects from proofreading of a proposal to preparation of results

• Reviewed and organized material, determined area of emphasis • Ensured the materials meet the international standards and performing a literature survey • Communicated with authors, healthcare professionals and stakeholders to solve their queries • Coordinated with marketing, communication, curatorial departments to align documentation needs

Industrial Marketing & Sales Strategies Project Management Communications & Negotiation Skills