Paul Arieckal

Assisted in planning and executing social media content strategies for brand pages Created engaging posts, reels concepts, and visual designs using Canva Supported content scheduling and basic digital campaign planning Contributed to improving audience engagement through creative content ideas Collaborated with team members to align marketing content with brand goals

Coordinate with clients and vendors to plan and deliver on-site event logistics.

Customer relationship, communication, fast task management

Contributed to client campaign planning, content, and social media execution alongside the marketing and creative teams. Prepared performance reports to track campaign results and inform client updates. Coordinated day-to-day priorities and deliverables across teams in a fully remote setting.

Managed checkout operations and customer service in a high-volume, fast-paced restaurant environment.

Sorted and processed parcels to meet daily throughput and delivery deadlines.

Led marketing strategy for a spice manufacturing and retail business (chilli powder, turmeric powder, and other spice blends). Set product positioning, pricing, and promotions, contributing to a 20% annual revenue increase. Directed digital marketing and social media activity, growing online traffic by 50% and improving conversion rates by 30%.

Delivered groceries within tight time windows and supported store operations during a period of rapid company growth.

Promoted to Associate Supervisor within one year on the strength of sales performance and leadership. Recruited and trained a network of independent distributors, combining relationship-based and digital marketing to grow sales and engagement.

Topics: Digital Marketing Startup management Data driven marketing Big data Customer relationship management