Pranjali Shrotri

Managed planning and execution of digital marketing and website development projects, ensuring quality delivery within scope, budget, and agreed timelines. Led cross functional teams including marketing, design, content and development, coordinating daily activities. Acted as the primary point of contact for clients and stakeholders. Oversaw project timelines, resource allocation, and task tracking via Jira and Confluence.

Entire purchasing process, from first inquiry and loans to the final paperwork and vehicle handover. Identified and executed upselling and cross selling opportunities (accessories, service packages), directly increasing average transaction value. Analysed local market trends and competitor activities to adjust pricing strategies, discounts, and promotional offers. Utilized CRM tools to track lead pipelines, manage client interactions, and generate comprehensive performance reports for management.

Spearheaded B2B sales and medical product distribution across Mumbai and Pune, securing a 25% growth in business over two years by onboarding new healthcare accounts. Built and maintained direct relationships with purchase managers and decision makers at top tier hospitals and prominent diagnostic centres to drive bulk orders. Expanded commercial outreach to pharmacy chains and local distributors. Gather end user feedback, translating customer needs into product and service updates with technical teams.

Delivered inclusive yoga programs for all age groups, modifying routines to support varied health and wellness goals. Oversaw a decade of successful B2b and B2C of business development and operations, scheduling, financial billing, and client retention over a decade. Scaled brand visibility by deploying targeted Google Ads, executing social media strategies, and organizing high impact local community events. Recruited, trained, and managed a high performing team of 10 instructors and studio staff members.