Pranshu Gupta

RFM Based Customer Campaign designing based on consumer usage, Technology & Digital Group. • Proposed a modified new model to increase incremental card spends by 4% based on past transactions. • Reviewed & Analysed the end-to-end digital campaign & model employed to increase card spends. • Suggested a Communication strategy to effectively provide specific & relevant offers ensuring stickiness.

Test Engineering, Product Operations Group - Collaborated with Product Managers and engineering in understanding feature definitions and fixing critical issues - Steered the Upgrade/Revert feature coverage of the NetApp flagship software, ONTAP for the team - Proposed recommendations across QA teams in setting up multiple testing scenarios for max. coverage - Led a team of engineers for the effective triaging and analysis of executions running in the test cycle

Courses Undertaken: • Digitalization and the challenges of Product Management • Sustainable Marketing • Business Game: Managing your growth